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Showing posts with label influencers. Show all posts
Showing posts with label influencers. Show all posts

9.28.2021

yorktown

 On September 28, 1781, the Siege of Yorktown began. American and French troops surround the British forces. 


The British held out for 21 days. The Americans and French had help from the Spanish Governor. He was able to bottle up British forces in Pensacola, Florida. This depleted the British forces at Yorktown.

Bernardo de Galvez

Cornwallis had established a base of operations at Yorktown, hoping for resupply and reinforcement by sea. The French victory at the Battle of the Capes on September 5, 1781, removed this possibility, and cut off Cornwallis by sea. With the arrival of American and French troops, the encirclement was complete, and the siege began on September 28, 1781.

7.01.2021

the lee resolution

 Resolved, That these United Colonies are, and of right to be, free and independent States, that they are absolved from all allegiance to the British Crown, and that all political connection between them and the State of Great Britain is, and ought to be, totally dissolved. That it is expedient forthwith to take the most effectual measures for forming foreign Alliances. That a plan of confederation be prepared and transmitted to the respective Colonies for their consideration and approbation.

The Lee Resolution was an act of the Second Continental Congress declaring the Thirteen Colonies to be independent of the British Empire.

It is the earliest form and draft of the Declaration of Independence.

richard henry lee



3.17.2019

george washington and saint patrick's day

The winter of 1779 - 1780 was brutal around Morristown, New Jersey. We often think about Valley Forge and a brutal winter. That was two years before. Valley Forge was no cakewalk but the winter in Morristown was much worse. Approximately six feet of snow fell that winter making supply to the camp impossible at times. Men were housed in log huts bedded with straw. Keeping warm was a challenge.

Men went without food for days at a time. Moral had suffered terribly.

Washington wanted to boost the spirits of the men. He needed to. His army was coming apart at the seems.

The make-up of the Continental Army was about a quarter Irish or "Scotch-Irish". These men immigrated mainly from Ulster, the northern part of Ireland. They were mostly Presbyterians who left to come to America to avoid British oppression. They were more than willing to fight for independence from the British Crown. Generals who were born in Ireland or who had Irish parents commanded seven of the eleven brigades stationed at Morristown.
Support for the American cause was made clear by the citizens of Ulster. This was one way to "get back" at King George III.

In an effort to give at least some relief from the bad winter, Washington issued a general order on March 16, 1780. This order allowed that all work and detail parties cease for the day of March 17. The order also mentioned that no rioting take place and order was to be maintained.

The soldiers drank rum mostly. One Pennsylvania regiment enjoyed rum purchased by their commander. March 17 had a special place in Washington's heart. On March 17, 1776 the British evacuated Boston mostly because of the brutal winter and a smallpox outbreak. The British Army sailed to Nova Scotia.
Map of Morristown
Washington had done a good deed. There was still not much to do militarily at Morristown. The Continental Army was at a strategic point that Washington did not want to give up. The strategic location between Philadelphia and New York was where Washington wanted to be.

About 10,000 men were camped at Morristown. The conditions put the fighting force at 8,000 men. The demoralized state of the army did not go unnoticed by Washington. He had written to Congress about the scarcity of supplies. This did little good and Washington allowed his soldiers to forage the country to obtain food. New recruits were scarce as well.

Despite these hardships Washington stayed at Morristown to wait for better weather and good news. News did come from Marquis de Lafayette in May. Lafayette met Washington at Morristown to tell him that the French were sending a second fleet to assist the Americans.


Sources for this post: Morristown, NJ
                                   George Washington's St. Patrick's Day
                                   Washington's Encampment


                                 
          

10.13.2018

abigail writes her husband

England rejected The Olive Branch Petition. Abigail Adams, wife of John Adams, wrote her husband on November 12, 1775 after hearing the news.


“Let us separate, they are unworthy to be our Brethren. Let us renounce them and instead of supplications as formerly for their prosperity and happiness, Let us beseech the almighty to blast their councils and bring to Nought all their devices.”

 

The Olive Branch Petition was authored by John Dickinson the previous July. It appealed directly to King George III and expressed hope for reconciliation between the colonies and Great Britain. The feeling was that most colonists were disgusted with Parliament. 

There was a belief that the king cared for his subjects welfare. When he refused to accept The Olive Branch Petition, the shift from Parliament to the king had already begun. The rejection of the petition solidified that notion. 

Abigail Adams
The blame for the depletion of rights was placed squarely on the shoulders of King George III.

Sources for this post:

5.23.2018

the george washington prize: 2018

THE WINNER OF THE 2018 GEORGE WASHINGTON PRIZE IS:

George Washington: A Life in Books


Based on a comprehensive amount of research at the Library of Congress, the collections at Mount Vernon, and rare book archives scattered across the country, Kevin J. Hayes reconstructs in vivid detail the active intellectual life that has gone largely unnoticed in conventional narratives of Washington.
Throughout, Hayes examines Washington's writing as well as his reading, from The Journal of Major George Washington through his Farewell Address.

 The link about The George Washington Prize: 2018 
Podcast with Kevin J. Hayes - here's the link

1.03.2018

the battle of princeton

On January 2, 1777, Washington didn't know entirely what to do. He convened a council of war with his officers. Washington had been alerted that the road to Princeton was undefended. He had a plan of marching deep into New Jersey and the consensus from the council was to keep going.


Most of Washington's army marched northeast. Residents loyal to Washington relayed information that the town of Princeton was open to attack on the east side of the town. As January 3 began, the Continentals were about two miles from Princeton. Washington ordered Brigadier General Hugh Mercer to march to the left and destroy a bridge on a road that led to Trenton. The bulk of the force, led by Major General John Sullivan's division, marched on Princeton. Washington's total forces were about 4,500 men.

The British forces were led by Lieutenant Colonel Charles Mawhood. He had about 1,200 men. Mawhood's mission was to keep Princeton secure for General Cornwallis. Princeton was key for the British communications route to New York City. 

Mawhood spotted Washington's front column and ordered his force back inside Princeton. Fighting ensued and Mawhood had Mercer's troops attacked by highly skilled British infantrymen. Mercer was overrun and mortally wounded. Washington pressed the engagement and entered the town. Sullivan did not risk a frontal attack and found a stalemate happen until troops, personally led by Washington, broke the British line.


 Both the Battles of Trenton and Princeton split the British Army in two and gave the people, loyal to independence, new hope and confidence that the war could be won.

Sources for this post: Battle of Princeton on mountvernon.org
                                   10 Facts About the Battle of Princeton on mountvernon.org


12.24.2017

george washington at christmas

Washington did celebrate Christmas in a variety of ways throughout his life. Christmas was an important religious holiday in Washington's life. The holiday was usually extended to January 6 in his time to celebrate the twelve days of Christmas. There were many balls and parties. His experiences ranged from one extreme to the other.

In 1740, the Washington house burned down on Christmas Eve and the family celebrated Christmas in the detached kitchen. That couldn't have been much fun.

Washington's Kitchen near Fredricksburg

In 1758, on the twelve day of Christmas, January 6, George married Martha Dandridge Custis.

Junius Brutus Stearns depicts The Marriage of George Washington to Martha Custis

Christmas 1775 Martha traveled to Cambridge, Massachsetts and the Battle of Trenton was fought in 1776. In 1777, it was winter quarters at Valley Forge, Pennsylvania. In 1779, it was winter quarters at Morristown, New Jersey. Martha was with George that winter.

Ford Mansion at Morristown - Washington's headquarters

Christmas 1781, Washington was in Philadelphia. In 1783, Washington resigned his commission and went home to Mount Vernon. In 1789, Washington was president of the United States. In 1797 and 1798, George and Martha were at home. These were his last two Christmases.

"George Washington at Christmas" on mountvernon.org was the source for this post.

12.21.2017

causes and necessity

The Declaration of the Causes and Necessity of Taking Up Arms was a document issued by the Second Continental Congress on July 6, 1775.

The final draft of the Declaration was written by John Dickinson, who incorporated language from an earlier draft by Thomas Jefferson. Objectionable causes were described in the declaration, such as taxation without representation and non-address of the colonists' grievances.

Dickinson

Jefferson
In the 19th century, the authorship of the Declaration was disputed. In a collection of his works first published in 1801, John Dickinson took credit for writing the Declaration. This claim went unchallenged by Thomas Jefferson until many years later, when Jefferson was nearly 80 years old.

An initial draft was reportedly written by John Rutledge, a member of a committee of five appointed to create the Declaration. (1)

Rutledge

The bold statement near the end of the Declaration was written by Dickinson: "Our cause is just. Our union is perfect. Our internal resources are great, and, if necessary, foreign assistance is undoubtedly attainable."

(1) Source for this post: The Declaration For the Causes and Necessity of Taking Up Arms


12.07.2016

top 10 revolutionary war sites

Here are the top 10 historic place to visit from the American Revolution.



These places offer the remarkable experience to discover important landmarks in American history.

these places offer us a chance to rediscover the remarkable men and women who founded this nation - See more at: http://blog.oup.com/2014/06/historic-places-american-revolution/#sthash.gGFqV02O.b7mkg2xn.dpuf
these places offer us a chance to rediscover the remarkable men and women who founded this nation - See more at: http://blog.oup.com/2014/06/historic-places-american-revolution/#sthash.gGFqV02O.b7mkg2xn.dpuf
these places offer us a chance to rediscover the remarkable men and women who founded this nation - See more at: http://blog.oup.com/2014/06/historic-places-american-revolution/#sthash.gGFqV02O.b7mkg2xn.dpuf
these places offer us a chance to rediscover the remarkable men and women who founded this nation - See more at: http://blog.oup.com/2014/06/historic-places-american-revolution/#sthash.gGFqV02O.b7mkg2xn.dpu
these places offer us a chance to rediscover the remarkable men and women who founded this nation - See more at: http://blog.oup.com/2014/06/historic-places-american-revolution/#sthash.gGFqV02O.b7mkg2xn.dpuf
these places offer us a chance to rediscover the remarkable men and women who founded this nation - See more at: http://blog.oup.com/2014/06/historic-places-american-revolution/#sthash.gGFqV02O.dpuf

11.30.2016

printers: agents of change

We have seen the "press situation" lately in the election process. This situation is nothing new with the United States. It started before we became a nation. The press plays a major part in framing the nation's thoughts. The press is crucial, then and now.


The notion of unity is fragile. The notion of unity was fragile. The notion of unity will be fragile.

When war broke out in 1775, print acted as a binding agent for the 13 colonies. The first newswire was created in North America when papers "exchanged" articles and editorials. Pamphlets became agents of change throughout the colonies. Usually written by those using pseudonyms, these people threw out ideas that created interest and fortified the views of independence.

Ben Franklin, Philadelphia printer


Loyalists also published papers and pamphlets that countered the patriot view. The caprice was unveiled to "take on" the Sons of Liberty.

Writers felt they were excellent public servants.

The patriot writers viewed they were protecting people's rights. This gave birth to the writers' view that their publications were protected. This notion grew up to become freedom of the press. This early revolutionary work traveled to the foundation mortar of the Bill of Rights.

Source: The impact of the press on the American Revolution (November 2016) OUPblog
pseudonyms
pseudonyms

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf
Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf
Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf
Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf
Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf
Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf
Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

 





6.01.2014

fiesta roll

When Ford Motor Company prepared the 2010 North American roll-out of the Fiesta, its initial marketing push was solely through social media. Ford supplied 100 people with a Fiesta to drive for six months. They were the right 100 people. They were digital influencers (bloggers, podcasters, YouTube celebrities, and automotive journalists) who produced tweets, videos, podcasts, posts, and articles relating to the Fiesta.

Fiesta interior

A single Web page was made aggregating all this data where folks could watch the test drive unfold in real time. Ford did not edit, script or delete any of the information. The YouTube videos got 7 million views. There were 40 million tweets that contained the campaign's name ("Fiesta Movement"). 130,000 people registered online to receive more information when the Fiesta went to dealers. 83 percent of those people had not owned a Ford. U.S. brand awareness went from practically zero to 58 percent! Talk about "buzz" creation.

All that "buzz" wasn't mere chatter. Ford converted 10 times more pre-launch purchase reservations into actual orders than it did for previous model rollouts. People got to witness people enjoying the benefits of the Fiesta.

I know this event is not new. I decided to create a post on it since "consumer-driven" brand information is so popular these days. In this case, the 100 people were practically responsible for creating the Fiesta brand. Certainly an excellent example to talk about when thinking of brand engagement.

Information for this post came from the January/February 2011 edition of CFO magazine.
CFO.com




5.01.2014

jeep's u.s. sales increased

Chrysler announced today that Jeep sales set a monthly record at 59,754 units. For six months in-a-row sales have now advanced by 30 percent or more. Impressive. Automotive News post via theneeds.com

Chrysler projects the April SAAR to come in at 16.3 million, including medium and heavy-duty trucks.

The increase in sales had to be helped by the Jeep Super Bowl commercial featuring Oprah Winfry. The Jeep Cherokee was redesigned.

4.09.2014

networking with influencers

The Influencer is important. A term, that perhaps is overused, but nonetheless, is here to stay. We know who they are. You may be one yourself. That's good. We like goodness. And we need to cultivate goodness, so therefore cultivate the Influencers.

We must form the connection. That's not difficult. We first follow an Influencer on a Social Media platform. That's simple enough. However what happens after that and then after that is key.

Pay attention what Influencers are doing. They generally blog. Read their blogs frequently. Comment on their blogs. Tweet their blog posts. Give them credit by using their Twitter handle. This often times can be done easily, but you'll find from time-to-time that their Twitter info is not available on their blog. This makes a difference if you are not following them, as you'll find out. That' ok... do a search later. I do not always use Twitter handles when tweeting. I have been getting better lately.

Retweet what they have tweeted. This is natural if a post of their has motivated you.

You may e-mail them to ask if you can contribute or if they would follow you on Social Media. This is a good way to tell them why you like their content and how they have influenced you.

The big item is paying attention. Pay close attention to their craft and what they have achieved. This will influence you and help you with your business and career. Make networking an important part of your Social Media strategy.

Here is my Influencer Page on this blog.