washington to the bostonians

George Washington, Address to the Residents of Boston (October 27, 1789)

american revolution museum at yorktown

The grand opening celebration of the American Revolution Museum at Yorktown is March 23-April 4, 2017, officially launching the impressive new museum that replaces the Yorktown Victory Center.

The Grand Opening Celebration of the American Revolution Museum at Yorktown will commence with 13 days of festivities on March 23-April 4, 2017, with a patriotic salute to America’s 13 original states.

American Revolution Museum at Yorktown VA

States will be recognized in the museum lobby with informational displays about each state’s Revolutionary War history, as well as tourism and heritage organizations. Each day will begin with a midday ceremony honoring the featured state with welcoming remarks.

Among close to 500 artifacts on exhibit are a Declaration of Independence broadside dating to July 1776; a June 1776 Philadelphia printing of the Virginia Declaration of Rights, one of the inspirations for the U.S. Declaration of Independence; a coronation portrait of King George III from the studio of Allan Ramsay; one of the two earliest known portraits done from life of an African who had been enslaved in the 13 British colonies that became the United States.

 

Source article: MUST SEE!

 

performance brand sales

Fiat Chrysler CEO Sergio Marchionne has stated that the Dodge needs to have SRT because Dodge is a performance brand. SRT has been folded into Dodge, but the new Viper will have the SRT badge.

Viper is technically and legally a Dodge due to ID numbers. SRT became a brand in 2011. Did you notice?

Just because Chrysler put the SRT brand onto the Viper, sales should have took off. But they didn't. In 2013 Viper sales were not stellar. Only 591 were sold that year! Granted, the Viper isn't for the general car buying public, but when put it into the performance car mix, Viper didn't rise to the top. Putting the SRT badge onto the Viper didn't drive sales. Sales through April 2014 was 255. Dealers were charges $25,000 to sell the Viper.

Performance brand, performance fee. What about performance sales?

Let's go back to my question. Did you notice that SRT became a brand in 2011? Frankly, I didn't. Perhaps a brand extension, but its own brand, no. Why? Well, no advertising foundation, except through the dealerships. An internal brand then. Is this satisfactory? I think not.

The Viper aside, Dodge has put the SRT badge onto the Charger and the Challenger. I see these two car models as brands themselves! That's just me. If the SRT badge is a brand, could Chrysler recreate it as an umbrella with the Charger and Challenger underneath it?

Should dealerships exhibit new signage? Should a new ad campaign for SRT be launched? These are questions only Chrysler can answer. I say yes, if they want to create new brand awareness.

Does your business have a performance brand or do you wish to create one? If you wish to create one, allow for promotion of that brand. When you do promote, have products in mind that will have the badge. These products need to speak for themselves. That's where visual content marketing comes in. 

An Automotive News post was a source for this story.

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Use an outline. Clean up the transcripts so your content is concise. Create content on a regular basis.

How To Easily Produce Multimedia Content: A Behind The Scenes Step-By-Step Guide

Link to the story:http://www.verticalmeasures.com/content/how-to-easily-produce-multimedia-content-a-behind-the-scenes-step-by-step-guide/

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