all the king's papers

King George III wrote about the Revolutionary War. He mainly wrote to himself about the War.

Nearly 350,000 documents from the King are about to be released to the public. These are part of the Windsor Castle's Royal Archives. These papers will reveal how King George III felt about and dealt with the Colonists.

King George III

Only a portion of the material, roughly 15 percent, has ever been seen in print. Long a shadowy figure in American history, George III and his world reemerge via his private papers. There are plans to digitize the documents for a new website to launch in January 2017.

Source: smithsonianmag.com (November 2016) The American Revolution Through the Eyes of King George

performance brand sales

Fiat Chrysler CEO Sergio Marchionne has stated that the Dodge needs to have SRT because Dodge is a performance brand. SRT has been folded into Dodge, but the new Viper will have the SRT badge.

Viper is technically and legally a Dodge due to ID numbers. SRT became a brand in 2011. Did you notice?

Just because Chrysler put the SRT brand onto the Viper, sales should have took off. But they didn't. In 2013 Viper sales were not stellar. Only 591 were sold that year! Granted, the Viper isn't for the general car buying public, but when put it into the performance car mix, Viper didn't rise to the top. Putting the SRT badge onto the Viper didn't drive sales. Sales through April 2014 was 255. Dealers were charges $25,000 to sell the Viper.

Performance brand, performance fee. What about performance sales?

Let's go back to my question. Did you notice that SRT became a brand in 2011? Frankly, I didn't. Perhaps a brand extension, but its own brand, no. Why? Well, no advertising foundation, except through the dealerships. An internal brand then. Is this satisfactory? I think not.

The Viper aside, Dodge has put the SRT badge onto the Charger and the Challenger. I see these two car models as brands themselves! That's just me. If the SRT badge is a brand, could Chrysler recreate it as an umbrella with the Charger and Challenger underneath it?

Should dealerships exhibit new signage? Should a new ad campaign for SRT be launched? These are questions only Chrysler can answer. I say yes, if they want to create new brand awareness.

Does your business have a performance brand or do you wish to create one? If you wish to create one, allow for promotion of that brand. When you do promote, have products in mind that will have the badge. These products need to speak for themselves. That's where visual content marketing comes in. 

An Automotive News post was a source for this story.

syfy and social media

Syfy is known for very remarkable shows that exhibit creativity and imagination. Two qualities which are needed to bring the finished product to the small screen. New ways have also evolved to publicize the network's shows. One of these avenues is social media.

Syfy is striving to keep pace with the TV viewer's needs and schedules. Their show Haven is driving the most interest as two of the show's characters are very active on Twitter. The show has its own news page.

Syfy Sync is the network's page for apps for tablets. Syfy Sync provides backstage photos and it serves up interactive content in sync with what you are seeing on the screen. It also helps with the social conversation on Facebook. Viewers also get the chance to interact with the shows talent.

"We don't look at social as something we do, we look at social as part of who we are."

An article by Brian Anthony Hernandez was the source article for this post.