your blog: set up the hatchery

The home base. The place to start. Building influence. Your own place.

blogs are the content hatchery

These are resons why you should set up your blog. This component is the nucleus to good communication.  We need interaction. We need comprehensive branding techniques. A blog is the key to building a better brand, better product, a better outlet to the outside world where the customer drives the system.

Customer intimacy from salesforce.com

Your blog content is the hatchery for ads, press releases, and resources. The use of social media gives you marketing power. You might wonder where you can go from the blog.

Check this out from Jeff Bullas regarding the Old Spice ad campaign.

Don't be intimidated by the numbers. Jeff's
 blog post is an excellent resource for those needing an example for "where to begin" ideas. Blogs are content generators. Think sharing and searching when creating a blog post.

Spread your message.

the cordial exchange

The customer influence has been around for as long as there have been customers. The evolution of the customer exchange has progressed at a rapid rate. That could very well be the understatement of the century! I know that. Social media has elevated the entire customer experience. It has elevated the merchants experience too. The notion that brands can get by with unresponsive service is gone.

Social media has enabled marketers to "take back" their brands and put into motion the criteria in understanding and reaching out to their customers. One important item is achieve this is social infrastructure. Through your social infrastructure the social exchange can develop.

Patrick Salyer, CEO of Gigya, wrote a guest post for forbes.com, addressing this topic.

Social does not mean marketers have to give up control.

Brigham Young University has advanced their sports teams social presence in a new and innovative way that allows fans to log in to grow the fan network. One visualization shows the fan/user network from around the world.

How BYU is Scoring a Touchdown in College Sports

BYU and other colleges have stayed ahead of the digital curve by creating a fan/team interaction.

social media metrics

The goal of the social media effort is drive traffic back to your website. We want to convert vists into leads and leads into customers. Measure the number of click throughs from each social media source. Market perception is measured by brand sentiment mentions on social media. Be sure to track the mentions.

The mobility of content of online communities is measured by the times content is shared.
Audience tracking includes:

• Facebook post likes and shares
• Tweets directly from content
• Retweets
• YouTube likes, shares, and embeds
• Pinterest repins
• LinkedIn post likes and shares

The online community measurement is important because it shows brand reach and awareness.

Remember the 4 social media metrics:

• Increase in community membership
• Content mobility and engagement
• Market perception
• Social conversions

Concentrate on reaching the correct audience.

twitter success

I wish to share this. A good resource to enhance your Twitter search experience. This certainly will help your Twitter experience because you'll have help to build communities.

Many thanks to Laptop Goldmine.

skill success

Ever stop and ask yourself if success is a skill? Skill, you might wonder to yourself, was never described as a skill. It wasn't to me. When I had a skill, I had a skill. I didn't think twice to link skill to success. I decided to change my way of thinking. Maybe you have too.

Perhaps we need to look at skill success as successful skills.

Can you think of any?

Here are some for you and me.

• Persererance
• Persistance
• Vision
• Sales
• Selection
• Initiative
• Problem solvinh
• Storytelling
• Flexibility
• Resilience
• Innovation

Put these into your thought processes. Come up with ways put these skills into your organization. Put them into your routine.These may help you improve content and grow your business. There are still enough ideas to go around.