five human factors

Brand Strategy For Challenging Times: There’s been some suggestion that the global “down... http://t.co/mFcL3ClM9u via @BrandingInsider
— Eric T. Tung (@EricTTung) April 2, 2014

 Ever think of the times we face? Most brands, at this point in time, probably don't. Or some might decide, or have decided, to wait for the times to get better. Growth is what we all want. However it is not what we all get. Too bad. But we must realize we have to go out and get it. Ask, "How do we attract more buyers?"

Let's look at the human factor. This is the topic that Mark Di Somma wrote about on brandingstrategyinsider.com. The five factors are:

1. Inspiration
2. Familiarity
3. Rituals, habits, and rewards
4. Local
5. Bargains

These insights are applied.

1. Give people a refreshed sense of hope
2. Raise their pulse
3. Give them more of what they choose you for
4. Suggest new things, suggest new ways
5. Give them new things they want to value
6. Act responsibly
7. Belong
8. Give buyers what they deserve
9. Encourage buyers to think ahead
10. Acknowledge effort

Be proactive, familiar, and valuable. Keep consumers in touch with what you offer.

Books on BRAND STRATEGY