Macy's Co-Producing YouTube Reality Series With Maker Studios: Here's one way Disney will try to re... http://t.co/8WiDC4pJqz via @adage
— Eric T. Tung (@EricTTung) April 1, 2014
Disney gets another shot at online. Historically Disney has not had good experiences with the online spectrum. Disney has decided to get into a new dynamic. The new dynamic of short-form online video isn't being ignored by Disney with the acquisition of Maker Studios, which is considered one of the top YouTube networks.
Maker Studios fills a gap in the Disney portfolio. Maker will have the Disney help with advertisers and this will increase leverage when negotiating distribution services.
Disney has built a $45 billion dollar business by turning movies into brands. Now they're are hoping to turn a video maker into a brand, or at least what it produces into such.