Brands have known the appeal to Social Media. Social Media has become their primary driver in their marketing strategy. Brands have done well to relate to their audience.
Accessing social content has evolved. Smartphones and tablets have grown in use and is now the primary way women access social media. Social networking through PCs has declined.
More news is being shared through social networks. News organizations have responded by delivering their content in a social way.
A Nielsen study shows that everyday women spend nearly ten minutes social networking through the mobile web or through apps. Men spend a little less than 7 minutes.
When accessing Social Media it's all about apps.