6 endorsed ways to improve marketing

Enhance your video marketing. Shine the light on others in the community.

6 Expert-Endorsed Ways to Improve Your Marketing TODAY
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10 website essentials

10 Essentials Every Small Business Website Needs

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Engaging video is listed in the story.
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blend marketing and sales

Marketers have to overcome the sales aspect of what they do. More sales generators are needed.

One item to concentrate on is writing. The social media platform has opened up possibilities for businesses to sell more products. Simple as that. But the notion of that very item leads to potential pitfalls. Business generation is not that simple. To start with the idea is just that....... the start and the idea rolled into one.

Social media is like that. Putting ingredients together for results. Research is a plus. Product knowledge is never-ending. Many companies have used customer research to broaden their sales pitches for new customers. Social content is not to be ignored.

We must develop a strategy to blend content for increased sales. First we must write good copy. Writing about a product is a good way to "absorb" the product. Take the initiative to write about your products. 

That a good place to start.

This PR Daily post was inspiration for this post.


track your progress

87 percent of B2B content marketers use social media. Track your progress using social-specific metrics like fans/followers, direct/indirect mentions and retweets.

Measure your social media investments. If you're B2B use content marketing to drive conversions.

This post from the starr conspiracy is the source of this article.


influence and change management

Technology cycles are shorter than corporate decision cycles.Recruit those who are passionate about what you know is important.

Forget About Influence And Change Management, It's Time To Lead A Revolution!

 | Digital Tonto

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freshen up your blog content

Tips on better blog content. What you write matters.

It's Time To Freshen Up Your Boring Blog Content

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re-inventing publishing..... again

Twitter founders Ev Williams and Biz Stone have announced their latest venture, Medium. Right now, all Twitter users can read and give feedback on Medium. Access to post on Medium is being rolled out slowly, and users can sign up to get on a list for future access.

The source article from

Williams says that he is now spending "about 98%" of his time working on Medium. 

Twitter Founders Move On To Their Next Big Thing


sec and bloomberg

The course to go with social media is simple: easier to begin conversations.

How the SEC and Bloomberg Are Embracing Social Media
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branded content and social employees

Branded content gives support to the "added value" message. The content needs to be designed to build consideration. Where should you spend your time? Where to build your brand?

Using Branded Content In Your Content Marketing Arsenal

By joining and contributing to social media groups it's possible to be seen by thousands of your target candidate audience. The more social shares your content is getting, the more likely it is boosted in the search engine rankings. Google is the main choice because of their search engine.

Google+ vs. Linkedin - Where To Invest Your Time?

Are social employees the driver of successful social marketing? According to Cheryl Burgess (@ckburgess) of Blue Focus Marketing, the answer is yes. Social Employee Empowerment is what drives the brand to become more social. Social media outlets are portal to #connectivity which helps build the brand. Employee empowerment is the key to  powerful brand development. Social media is the driver of that empowerment.

Are Social Employees The Future of Marketing?

Remember, social media aids in persuading consumers to know and respect your brand. Branded content is the focal point of that project.

social networks and employees

Social networked employees are better at customer service.

Use 5 or More Social Networks? You're a Better Employee

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