automated emergency braking

20 automakers have agreed to voluntarily add autonomous emergency braking (AEB) to their vehicles by September 1, 2022.

This will cover about 99% of all cars sold in the United States. The companies in this agreement are: Audi, BMW, FCA, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes, Mitsubishi, Nissan, Porsche, Subaru, Tesla, Toyota, Volkswagen and Volvo.

The unprecedented commitment means that this important safety technology will be available to more consumers more quickly than would be possible through the regulatory process. The systems use on-vehicle sensors such as radar, cameras or lasers to detect an imminent crash, warn the driver and apply the brakes if the driver does not take sufficient action quickly enough.

“It’s an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives,” said U.S. Transportation Secretary Anthony Foxx. “It’s a win for safety and a win for consumers."

The National Highway Traffic Safety Administration (NHTSA) estimates that this voluntary move will make AEB standard three full years before a regulatory mandate would be able to do it. Over that time, AEB technology could prevent 28,000 crashes and 12,000 injuries.

 Roadshow on Twitter was the source of this article.


a new design language

Hyundai is rolling out a new design language. This should be enough for a growing brand.

Hyundai has split the Genesis name off into its own brand in November 2015. This will be officially announced at the  New York International Auto Show. The total look of the car is still under wraps.

The front end does have a classic style. It's a premium look. It's almost BMW-like. Slim headlights. An 8-speed automatic tranmission that's a wonderful luxury feature.

MSRP $37,5000

The Genesis concept opens up new design opportunities. These design concepts give Hyundai's future a marvelous start.


that "something special"

Create content that stands out. Blogs, news, videos distribute content.
Content must have that "something special" to get noticed.

That "something special" is high-value, interactive content.

It's content that:

  • Incorporates dynamic elements such as videos, animations, and image carosels.
  • Involves the participation or feedback of the end user.
  • Engages the viewer by giving them a role to play in the unfolding story.
Brands are leveraging the power of interactive content. They are telling their story.

One of there interactive approaches is the e-magazine (interactive magazine). This way, cool features are shared. The latest news is published. The users get a great feel of the brands presence.


bmw styles the future

BMW is showing us a look at the future. The automaker is exploring the evolution of self-driving automobiles.

BMW's concept of the self-driving car is one that adapts to the driver's needs. BMW calls their concept car Vision Next 100. The idea was unveiled today at Munich to mark the automaker's 100th anniversary.

The BMW concept gives the driver a choice between driver-controlled or vehicle-controlled operations. The car's interior changes with the operation of the car. For instance, the two front seats turn toward each other when in vehicle-controlled mode. Drivers will be able to let their cars do the work but only when the driver wants, the automaker said.

Automotive News Europe was the source for this post.