the battle of pell's point

 In October of 1776, Washington's Army was at Harlem Heights, New York. The British forces landed at Throgs Neck to execute a flanking maneuver against Washington on the island of Manhattan. The Colonials ruined this landing and the commander of the British forces, General Sir William Howe, looked for another landing point. 

Howe

On October 18, 1776, Howe disembarked 4,000 men at Pelham, about 3 miles north of Throgs Neck. 750 men of John Glover's brigade were inland. The Continentals used stone walls for cover to attack the British forces and fell back. The British broke off and the Americans retreated. 

The battle delayed the British movement long enough to give General George Washington time to move his forces to White Plains. Washington gave up Manhattan to keep his army from being surrounded.

By the 17th Washington was on his way to White Plains after hearing of the Throgs Neck landing. Washington left 2,000 men to support Fort Washington.

The battle is also known as the Battle of Pelham. The fighting took place in what is now part of Pelham Bay Park. 

Washington felt safe at White Plains. Glover retreated to Younkers. He report 8 killed, 13 wounded. The British had 3 killed, 20 wounded. The Hessians had no casualties. Howe moved his army through New Rochelle and Scarsdale. 

what's the framework of the d of i?

The Declaration of Independence Established Natural Law as the Organizing Principle of the United States.

 

 

The Story Behind The Declaration of Independence https://t.co/g67T70yypM @RealJTP @tedcruz @njh2005 #CruzCrew #tcot @TXSBOE @sandan2016 @NeilsonInfo @BYU13681 @Rbrutti

— Writ 1776 (@writ1776) December 22, 2017

The new country would be committed  to a legal standard of freedom to be incorporated into the forms of government.

printers: agents of change

We have seen the "press situation" lately in the election process. This situation is nothing new with the United States. It started before we became a nation. The press plays a major part in framing the nation's thoughts. The press is crucial, then and now.


The notion of unity is fragile. The notion of unity was fragile. The notion of unity will be fragile.

When war broke out in 1775, print acted as a binding agent for the 13 colonies. The first newswire was created in North America when papers "exchanged" articles and editorials. Pamphlets became agents of change throughout the colonies. Usually written by those using pseudonyms, these people threw out ideas that created interest and fortified the views of independence.

Ben Franklin, Philadelphia printer

Loyalists also published papers and pamphlets that countered the patriot view. The caprice was unveiled to "take on" the Sons of Liberty.

Writers felt they were excellent public servants.

The patriot writers viewed they were protecting people's rights. This gave birth to the writers' view that their publications were protected. This notion grew up to become freedom of the press. This early revolutionary work traveled to the foundation mortar of the Bill of Rights.

Source: The impact of the press on the American Revolution (November 2016) OUPblog

pseudonyms

pseudonyms

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

 

blogging helps business success

I wanted to put up some blogging statistics. Blogs are a key business, as you'll observe.

• 6.7MM people publish blogs
• 12MM write blogs using their social networks
• 81% of U.S. online consumers trust information and advice they get from blogs
• Companies that blog have 97% more inbound links
• The projection is that there are 128 million blog readers in the U.S.
• 92% of companies that post multiple times on their blogs acquire a customer from their blog
• B2B marketers get 67% more leads than businesses that do not blog
• 23% of online time is dedicated to social networks or blogs
• 61% of U.S. online consumers made their purchase based on a blog recommendation

Blogging helps you exceed in business.

An article from writtent.com was the inspiration for this post

that "something special"

Challenge
Create content that stands out. Blogs, news, videos distribute content.
Content must have that "something special" to get noticed.

That "something special" is high-value, interactive content.

It's content that:

• Incorporates dynamic elements such as videos, animations, and image carosels.
• Involves the participation or feedback of the end user.
• Engages the viewer by giving them a role to play in the unfolding story.

Brands are leveraging the power of interactive content. They are telling their story.

One of there interactive approaches is the e-magazine (interactive magazine). This way, cool features are shared. The latest news is published. The users get a great feel of the brands presence.

a lesson in branding

Tesla is memorable and has a great look. Tesla is a great name for marketing. Tesla is memorable. It's a powerful name.

So what if Mr. Tesla was an advocate in AC and the car has DC batteries.

Tweet from @Igornaming

a disruptive brand

Jaguar has scored some excellent marketing results. They are getting new customers. May I add that these particular buyers are not new to the brand. Define a difference within your organization. They knew about the brand before they bought. There is something here I vision. Buyers have brought the brand to a new level within them before they bought.

I discovered an entry from Automotive News on theneeds.com about the Jaguar F-Type convertible. According to the article, 80% of the buyers of this car are new Jaguar buyers.They bought the brand first and then bought the car.

Not all that unique I suppose, but basic I should think. That's OK. Market the brand. Take a lesson from Jaguar.

Jaguar Classic Black

keep your seat for a standing o

I came across this Buick print ad in the April 1996 edition of Life Magazine.

It concentrates on the comfort of Regal. The car exhibited sporty lines with a 205-horsepower V6 engine. This helped make comfort a priority and why Buick designed the contoured seats.

This brand focused on comfort, comfort while driving. An accent on the touring car. This particular accent is what made Buick famous. Do you think Buick still focuses on comfort? I do, plus performance. Comfort and performance, two Buick trademarks still going strong today.

2014 Buick Regal GS 

A review on the 2014 Buick Regal from autoblog.com

brand restoration

Have you ever recalled a brand with problems? When a brand just seems to get overlooked time and time again? Car brands are like that. It's a cycle. I have thought back to the '70s when American car brands were taking a beating in some markets by their Japanese competitors. American car makers realized they were getting beat by better quality. Their problem was quality. They fixed it. Some models did go by the wayside. But they had to.

Let's fast forward to the here and now. I came across an article featured on theneeds.com that was published by Automotive News about the Dodge brand. On July 1 Dodge will be 100 years old.

Dodge Charger

According to the article, Dodge has had a muddled history. Its history tells us about the quality problems when their market share really took a hit. The late '70s was a time of tribulation and the brand had a lot of identity problems, except that it was around to take a beating. Even Johnny Carson got into the act when, in a monologue, he mentioned that a new investment of his was a Dodge dealership in Tokyo, Japan.

When I think of Dodge, I think of muscle cars. They had been an iconic brand with their muscle car lineup. Frankly, they still are with the Charger and the Challenger. They have developed a new set of fans and admirers when they brought back these two models in a new, fresh way.

Dodge Challenger

Dodge has been pegged as the affordable performance brand. No new models are set to be introduced until 2018. This is going to be a test. I find it interesting and will be curious to see how Dodge does.

instagram use

I came across this post on socialmediaexaminer.com which gives a great overview of Instagram marketing.

Most people would probably think of Instagram as a personal platform. The home of the selfie. But the post points out that this platform goes much deeper. Visual content is huge. There have many articles posted on visual influence. You've probably read several yourself. Stories are fortified with pictures.

One item I learned from the article I mentioned earlier, is that Instagram is used to create visual content for other sites. Instagram engagement is detailed by Jenn Herman in a podcast that is very helpful. People can be reached better with Instagram. You'll learn profile optimization and strategic hashtag use. You can use as many as 30 hashtags per post! Keep in mind created images, as popularity is gaining.

many filters to choose from on Instagram

Exploring Instagram is fun and a neat learning experience. Make the time to get more familiar.

create customer reach

Brainstorming sessions point to a simple reality: The mobile and social Web has changed how companies interact with customers. The "look-ahead" conversation can risk missing the important, engaging business opportunities. The risk is being to cautious.

The mobile Internet is powerful. Businesses can reach customers at the ultimate decision point - shopping, buying, installing, using, fixing, criticizing, or bragging about your product.

Is this a leap into the unknown? It isn't if you make a lasting impact.

Think like a customer. 

Focus on the customer conversation to ignite the spark of possibilities. What used to be optional social features are no longer optional. Share activity and locations to better recognize customer engagement. Be part of the product experience to think more like a customer. Get a sense of positive and negative sentiments. See the opportunity to provide your influence by responding to relevant social network comments and customer reviews.

Deliver the messages that motivate your commitment to your product. This fortifies your customers' commitment as well.

fiesta roll

When Ford Motor Company prepared the 2010 North American roll-out of the Fiesta, its initial marketing push was solely through social media. Ford supplied 100 people with a Fiesta to drive for six months. They were the right 100 people. They were digital influencers (bloggers, podcasters, YouTube celebrities, and automotive journalists) who produced tweets, videos, podcasts, posts, and articles relating to the Fiesta.

Fiesta interior

A single Web page was made aggregating all this data where folks could watch the test drive unfold in real time. Ford did not edit, script or delete any of the information. The YouTube videos got 7 million views. There were 40 million tweets that contained the campaign's name ("Fiesta Movement"). 130,000 people registered online to receive more information when the Fiesta went to dealers. 83 percent of those people had not owned a Ford. U.S. brand awareness went from practically zero to 58 percent! Talk about "buzz" creation.

All that "buzz" wasn't mere chatter. Ford converted 10 times more pre-launch purchase reservations into actual orders than it did for previous model rollouts. People got to witness people enjoying the benefits of the Fiesta.

I know this event is not new. I decided to create a post on it since "consumer-driven" brand information is so popular these days. In this case, the 100 people were practically responsible for creating the Fiesta brand. Certainly an excellent example to talk about when thinking of brand engagement.

Information for this post came from the January/February 2011 edition of CFO magazine.
CFO.com

jeep's u.s. sales increased

Chrysler announced today that Jeep sales set a monthly record at 59,754 units. For six months in-a-row sales have now advanced by 30 percent or more. Impressive. Automotive News post via theneeds.com

Chrysler projects the April SAAR to come in at 16.3 million, including medium and heavy-duty trucks.

The increase in sales had to be helped by the Jeep Super Bowl commercial featuring Oprah Winfry. The Jeep Cherokee was redesigned.

2015 chevy ss sedan

This car will be equipped with a six-speed manual transmission. At 415 HP.... not bad. The SS has unibody construction and is in sync with the NASCAR Sprint Cup Series. 6000 rpm redline, a packed family boat. Here's the review from Car and Driver. Motor Trend broke the story on the SS Sedan getting magnetic ride control.

Chevy is definitely showing a positive element of leadership. They shifted their thinking to meet a challenge with this car. In your business can you recognize when a shift is needed? What if your holding back aspects of certain products? Can you use marketing attributes from other products for another line of products? Chevrolet has done this by using Camaro traits in the SS Sedan.

The initial reaction is positive. Don't overlook what you already have.

direct marketing

Direct marketing is a better brand building tool than conventional brand image ads. Focus on brand reality, because there is no substitute! Brand has power. Brand has status.

Make a brand to increase sales. A brand personality needs worked out!

Therefore, think of brands as people. Opinions are formed with information. Interaction creates more information. This creates more reality - brand reality.

This information creates a conversation for your brand. There is a message in the conversation and this conversation gets passed around. This word-of-mouth approach takes more time and is best in the long run. Your story, created by your customers, needs advertised.

Direct marketing by definition involves a company interacting with its customers. Direct marketing is a powerful brand building tool. Brands built this way really deliver.

Following a strategy which interacts with customers drives sales increases.

A marketer's concentration should focus on the reality of their brand and ways to communicate that attribute to the widest possible audience.

Direct marketing and brand reality are "peas and carrots" that create brand value.

Increase your sales (or following, friends, etc.) and boost your brand value with direct marketing.

five human factors

Brand Strategy For Challenging Times: There’s been some suggestion that the global “down... http://t.co/mFcL3ClM9u via @BrandingInsider
— Eric T. Tung (@EricTTung) April 2, 2014

 Ever think of the times we face? Most brands, at this point in time, probably don't. Or some might decide, or have decided, to wait for the times to get better. Growth is what we all want. However it is not what we all get. Too bad. But we must realize we have to go out and get it. Ask, "How do we attract more buyers?"

Let's look at the human factor. This is the topic that Mark Di Somma wrote about on brandingstrategyinsider.com. The five factors are:

1. Inspiration
2. Familiarity
3. Rituals, habits, and rewards
4. Local
5. Bargains

These insights are applied.

1. Give people a refreshed sense of hope
2. Raise their pulse
3. Give them more of what they choose you for
4. Suggest new things, suggest new ways
5. Give them new things they want to value
6. Act responsibly
7. Belong
8. Give buyers what they deserve
9. Encourage buyers to think ahead
10. Acknowledge effort

Be proactive, familiar, and valuable. Keep consumers in touch with what you offer.

Books on BRAND STRATEGY