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Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts

1.03.2018

the battle of princeton

On January 2, 1777, Washington didn't know entirely what to do. He convened a council of war with his officers. Washington had been alerted that the road to Princeton was undefended. He had a plan of marching deep into New Jersey and the consensus from the council was to keep going.


Most of Washington's army marched northeast. Residents loyal to Washington relayed information that the town of Princeton was open to attack on the east side of the town. As January 3 began, the Continentals were about two miles from Princeton. Washington ordered Brigadier General Hugh Mercer to march to the left and destroy a bridge on a road that led to Trenton. The bulk of the force, led by Major General John Sullivan's division, marched on Princeton. Washington's total forces were about 4,500 men.

The British forces were led by Lieutenant Colonel Charles Mawhood. He had about 1,200 men. Mawhood's mission was to keep Princeton secure for General Cornwallis. Princeton was key for the British communications route to New York City. 

Mawhood spotted Washington's front column and ordered his force back inside Princeton. Fighting ensued and Mawhood had Mercer's troops attacked by highly skilled British infantrymen. Mercer was overrun and mortally wounded. Washington pressed the engagement and entered the town. Sullivan did not risk a frontal attack and found a stalemate happen until troops, personally led by Washington, broke the British line.


 Both the Battles of Trenton and Princeton split the British Army in two and gave the people, loyal to independence, new hope and confidence that the war could be won.

Sources for this post: Battle of Princeton on mountvernon.org
                                   10 Facts About the Battle of Princeton on mountvernon.org


4.06.2017

the prison ships: a grisly history

The Revolutionary War seems to not get attention with New York. It should. After all, New York City was the new nation's first capitol. It was also the home of the war's biggest battle.

The Battle of Brooklyn gets that distinction. The battle was a crushing blow to the Colonists in which a major retreat took place as the result. Dense fog covered the area as the colonial forces climbed aboard their boats to safety. The British captured about 1,300 prisoners. After the battle, New York remained in British hands, with several warships always anchored in the East River.

There was a very diabolical situation that gives New York a somber footnote in history. Those are the prison ships that were stationed to house colonial prisoners. About 11,000 prisoners died in these ships during the war. The conditions were terrible as one prisoner noted:

The heat was so intense that [the 300-plus prisoners] were all naked, which also served the well to get rid of vermin, but the sick were eaten up alive. Their sickly countenances, and ghastly looks were truly horrible; some swearing and blaspheming; others crying, praying, and wringing their hands; and stalking about like ghosts; others delirious, raving and storming, all panting for breath; some dead, and corrupting. The air was so foul that at times a lamp could not be kept burning, by reason of which the bodies were not missed until they had been dead ten days. One person alone was admitted on deck at a time, after sunset, which occasioned much filth to run into the hold, and mingle with the bilge water [1]

Every day, corpses were tossed overboard from the hulks—five to ten bodies a day from one ship alone. The remains were moved to a crypt in Fort Greene Park, about a half-mile south of Wallabout Bay. 
 
Prison Ship Martyrs Monument
The 110-year-old Martyrs Monument is a reminder of a time when it was unclear if the United States would survive at all. This monument was dedicated in 1908 and there are plans to incorporate it into the Fort Greene National Park.

              The Battle of Brooklyn


 





3.24.2017

the art of dan nance

Dan Nance paints local, concentrated history.

 His art engages the viewer. With this in mind, I can learn something about the players of the American Revolution. That's really what history is, the engagement of the past with us in the present.

Reading of the Meck Dec by Dan Nance






The above is a painting that tells us much. "Meck Dec" was the nickname for the fabled Mecklenburg Declaration. It was disclosed in May of 1775 at the courthouse in Charlotte, North Carolina. Of course, this predates the Declaration of Independence. The break from Great Britain was not a new notion when the Continental Congress met later in Philadelphia.

Bursting with energy, just like his paintings, Dan Nance uses his talent to relate the tales of colonial North Carolina.

Ambush and artist Dan Nance








Nance allows paint and light to portray another character. This helps us to relive the moment and use our imagination to finish the scene. Dan Nance connects the dots.

3.22.2017

american revolution museum at yorktown

The grand opening celebration of the American Revolution Museum at Yorktown is March 23-April 4, 2017, officially launching the impressive new museum that replaces the Yorktown Victory Center.

The Grand Opening Celebration of the American Revolution Museum at Yorktown will commence with 13 days of festivities on March 23-April 4, 2017, with a patriotic salute to America’s 13 original states.
American Revolution Museum at Yorktown VA

States will be recognized in the museum lobby with informational displays about each state’s Revolutionary War history, as well as tourism and heritage organizations. Each day will begin with a midday ceremony honoring the featured state with welcoming remarks.

Among close to 500 artifacts on exhibit are a Declaration of Independence broadside dating to July 1776; a June 1776 Philadelphia printing of the Virginia Declaration of Rights, one of the inspirations for the U.S. Declaration of Independence; a coronation portrait of King George III from the studio of Allan Ramsay; one of the two earliest known portraits done from life of an African who had been enslaved in the 13 British colonies that became the United States.
 
Source article: MUST SEE!
 

12.05.2016

american revolution taverns in boston

Parts of the American Revolution were spawned in a variety of taverns. Taverns played an important part of Boston's history, for the Revolution and beyond.



I discovered a post that has excellent information of some special Boston taverns. Take a look and explore these historical landmarks.

EXPLORE THE TAVERNS OF THE AMERICAN REVOLUTION IN BOSTON

5.18.2016

blogging helps business success

I wanted to put up some blogging statistics. Blogs are a key business, as you'll observe.

  • 6.7MM people publish blogs
  • 12MM write blogs using their social networks
  • 81% of U.S. online consumers trust information and advice they get from blogs
  • Companies that blog have 97% more inbound links
  • The projection is that there are 128 million blog readers in the U.S.
  • 92% of companies that post multiple times on their blogs acquire a customer from their blog
  • B2B marketers get 67% more leads than businesses that do not blog
  • 23% of online time is dedicated to social networks or blogs
  • 61% of U.S. online consumers made their purchase based on a blog recommendation
Blogging helps you exceed in business.

An article from writtent.com was the inspiration for this post

6.27.2014

a hundred in less than six seconds

A head turner for sure. Sleek. Stunning. A great supercar. Much research and development went into the Jaguar C-X75
C-X16 concept drawing


It has 1.6-liter turbo supercharged four-cylinder engine. The  C-X75 also packs two electric motors. Together, these power houses churn out a whopping 850 horsepower. 

Jaguar C-X75

The gas-powered engine producing 502 horsepower and the electric motors producing 390 horsepower, this enables the C-X75 to hit 100 mph in less than six seconds.

c-x75 four-cylinder engine is light-weight
The C-X75 4-cylinder engine block
 PERFORMANCE BRAKE PADS
 
The C-X75 concept engine: an engineering marvel


 Luxury Launches was the source for this entry.


6.05.2014

create customer reach

Brainstorming sessions point to a simple reality: The mobile and social Web has changed how companies interact with customers. The "look-ahead" conversation can risk missing the important, engaging business opportunities. The risk is being to cautious.

The mobile Internet is powerful. Businesses can reach customers at the ultimate decision point - shopping, buying, installing, using, fixing, criticizing, or bragging about your product.

Is this a leap into the unknown? It isn't if you make a lasting impact.

Think like a customer. 

Focus on the customer conversation to ignite the spark of possibilities. What used to be optional social features are no longer optional. Share activity and locations to better recognize customer engagement. Be part of the product experience to think more like a customer. Get a sense of positive and negative sentiments. See the opportunity to provide your influence by responding to relevant social network comments and customer reviews.

Deliver the messages that motivate your commitment to your product. This fortifies your customers' commitment as well.



6.01.2014

fiesta roll

When Ford Motor Company prepared the 2010 North American roll-out of the Fiesta, its initial marketing push was solely through social media. Ford supplied 100 people with a Fiesta to drive for six months. They were the right 100 people. They were digital influencers (bloggers, podcasters, YouTube celebrities, and automotive journalists) who produced tweets, videos, podcasts, posts, and articles relating to the Fiesta.

Fiesta interior

A single Web page was made aggregating all this data where folks could watch the test drive unfold in real time. Ford did not edit, script or delete any of the information. The YouTube videos got 7 million views. There were 40 million tweets that contained the campaign's name ("Fiesta Movement"). 130,000 people registered online to receive more information when the Fiesta went to dealers. 83 percent of those people had not owned a Ford. U.S. brand awareness went from practically zero to 58 percent! Talk about "buzz" creation.

All that "buzz" wasn't mere chatter. Ford converted 10 times more pre-launch purchase reservations into actual orders than it did for previous model rollouts. People got to witness people enjoying the benefits of the Fiesta.

I know this event is not new. I decided to create a post on it since "consumer-driven" brand information is so popular these days. In this case, the 100 people were practically responsible for creating the Fiesta brand. Certainly an excellent example to talk about when thinking of brand engagement.

Information for this post came from the January/February 2011 edition of CFO magazine.
CFO.com




12.27.2012

richard branson

Link to the story:

Richard Branson on Being Richard Branson
http://www.youngentrepreneur.com/startingup/leadership-qualities-skills/richard-branson-on-being-richard-branson/

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