get blog attention

Do you want 55% more traffic to your blog? How abut a 70% increase in leads? One way to do that is optimize and promote your blog for Social Media. Promote after you create. Distribute through several channels. To decide which channels to use, define your target market.

In this article socialmediatoday they give us the "Big 4":
  1. Facebook
  2. Twitter
  3. Google+
  4. LinkedIn
They also offer more choices for you to consider.Your approach needs to focus on purpose and quality.

The preceding information is from the article authored by Genevieve Lachance.

Here's a wonderful summary of the blogging importance in this marvelous infographic from VA Simple Services:

 The one item that stood out to me was the Repurpose Content section. Simply put, this is reusing your blog content in other formats:
  • Videos
  • Presentations
  • Infographics
  • Emails
  • Podcasts
This, to me, is a great idea and deserves consideration.

Here is a blogging book selection from Amazon.


it roi: 3 metrics

How do you know whether a tech investment is worth making? There are 3 items to consider in making this decision:

  1. Net present value
  2. Internal rate of return
  3. Time to payback 
These are all measurement methods you must understand. Many IT leaders lack the financial sophistication to precisely present the information CFOs and CEOs seek. Oftentimes financial metrics won't work for most IT projects. A challenge to say the least. Technology initiatives don't have a direct measurable effect on the bottom line. Examples are:

  • Social Media
  • CRM
  • Knowledge management
These have financial benefits, but they are indirect. Projecting ROI of these items is frustrating but IT projects need the support of ROI reasoning.

Financial skills are considered a plus. Finance needs to be at the core of IT strategy. Establish project management to do cost-benefit analyses and other ROI calculations. Create templates for ROI calculations. Cost-benefit analysis compares a project cost to its anticipated financial benefits. The 3 core metrics are used in this analysis.They were mentioned previously and here are definitions.

Time to payback measures how long a project will take to pay for itself.

Internal rate of return compares a project's anticipated benefits with what the company could have earned on the funds used by simply investing them.

Net present value determines how many future dollars are needed for an investment to pay for itself in today's dollars.

These 3 metrics are useful and need to be integrated. Be genuine. Keep in mind the importance of ROI when projects don't go according to plan. Think through the possibilities. Know your level of spending. Prepare ROI so common financial pitfalls can be avoided. Use your available data and perform the analysis. This suggests if your financial resources give a project the go-ahead.

Track the real results of your social media activity. Have clear objectives and know what you want to achieve. 7 Things to Include in Your Social Media Strategy

Social Media ROI: Managing and Measuring Social Media ROI in Your Organization


social discovery

Amazon believes social discovery is the most important aspect of social commerce. They have strived to garner crowd-sourced product information. That's it. A model for success.

A post from has very good information describing what Amazon does to generate customer engagement. Amazon has incorporated social elements into its own site. This makes it easy for shoppers to share product information with their friends on social media.

Amazon's posts are almost exclsively promotional. They have set out to make the shopping very personal and succeeded.



content saturation

I came across a post on that made an impact with me. It deals with content saturation. Too much content to consume! Is that where big data comes in? Just a thought of mine!

This article was written by Johnathan Gebauer and he refers to this saturation as content shock. This is when content loses its quality because frankly there is too much of it.

The solution? We need to change. This post points out items to help with this. Focus and concentrate.

Here are some books that might aid you in content focus and quality.