the battle of princeton

On January 2, 1777, Washington didn't know entirely what to do. He convened a council of war with his officers. Washington had been alerted that the road to Princeton was undefended. He had a plan of marching deep into New Jersey and the consensus from the council was to keep going.

Most of Washington's army marched northeast. Residents loyal to Washington relayed information that the town of Princeton was open to attack on the east side of the town. As January 3 began, the Continentals were about two miles from Princeton. Washington ordered Brigadier General Hugh Mercer to march to the left and destroy a bridge on a road that led to Trenton. The bulk of the force, led by Major General John Sullivan's division, marched on Princeton. Washington's total forces were about 4,500 men.

The British forces were led by Lieutenant Colonel Charles Mawhood. He had about 1,200 men. Mawhood's mission was to keep Princeton secure for General Cornwallis. Princeton was key for the British communications route to New York City. 

Mawhood spotted Washington's front column and ordered his force back inside Princeton. Fighting ensued and Mawhood had Mercer's troops attacked by highly skilled British infantrymen. Mercer was overrun and mortally wounded. Washington pressed the engagement and entered the town. Sullivan did not risk a frontal attack and found a stalemate happen until troops, personally led by Washington, broke the British line.

 Both the Battles of Trenton and Princeton split the British Army in two and gave the people, loyal to independence, new hope and confidence that the war could be won.

Sources for this post: Battle of Princeton on mountvernon.org
                                   10 Facts About the Battle of Princeton on mountvernon.org

#OTD January 3,1777 - The Battle of Princeton http:// https://t.co/gqluipYgaz Continentals outnumbered British. #RevolutionaryWar #AmericanHistory

— Mike Bertelsen (@mikebertelsen) January 3, 2018

american revolution overview

Digital History is a remarkable website with information on the American Revolution. It's set up in sections and is well organized. I came across it and wanted to share it with you.

The section I highlight here looks at the causes, fighting, and consequences of the American Revolution. There is information about the emerging patterns of resistance in the colonies, including petitions, pamphlets, intimidation, boycotts, and intercolonial meetings. 

The American Revolution was the first modern revolution. 

People fought for their independence in the name of certain universal principles such as rule of law, constitutional rights, and popular sovereignty. The website examines the causes, fighting, and consequences of the American Revolution. Learn why many colonists hesitated before declaring independence and how the Declaration of Independence summarized colonial grievances and provided a vision of a future.

Here's the link:

Digital History - Overview of the American Revolution

the art of dan nance

Dan Nance paints local, concentrated history.

 His art engages the viewer. With this in mind, I can learn something about the players of the American Revolution. That's really what history is, the engagement of the past with us in the present.

Reading of the Meck Dec by Dan Nance

The above is a painting that tells us much. "Meck Dec" was the nickname for the fabled Mecklenburg Declaration. It was disclosed in May of 1775 at the courthouse in Charlotte, North Carolina. Of course, this predates the Declaration of Independence. The break from Great Britain was not a new notion when the Continental Congress met later in Philadelphia.

Bursting with energy, just like his paintings, Dan Nance uses his talent to relate the tales of colonial North Carolina.

Ambush and artist Dan Nance

Nance allows paint and light to portray another character. This helps us to relive the moment and use our imagination to finish the scene. Dan Nance connects the dots.

Source article: Dan Nance Paints the Road to Revolution

all the king's papers

King George III wrote about the Revolutionary War. He mainly wrote to himself about the War.

Nearly 350,000 documents from the King are about to be released to the public. These are part of the Windsor Castle's Royal Archives. These papers will reveal how King George III felt about and dealt with the Colonists.

King George III

Only a portion of the material, roughly 15 percent, has ever been seen in print. Long a shadowy figure in American history, George III and his world reemerge via his private papers. There are plans to digitize the documents for a new website to launch in January 2017.

Source: smithsonianmag.com (November 2016) The American Revolution Through the Eyes of King George

re-refined oil

The future of motor oil may already be here. With the push for America to be less dependent on foreign sources of oil and to help with a cleaner, safer environment, Universal Lubricants has developed the re-refined motor oil system.

Universal Lubricants Refinery

A non-renewable resource is now renewable. The old motor oil is collected and the re-refining process removes worn-out additives and other impurities to leave a clear, high-based Group base II oil. New additives are introduced to create the Eco Ultra products.

This improves engine performance and is better for our environment.

In November of 2013 the results were released on the use of Eco Ultra Motor Oil in Las Vegas taxi cabs. The 150,000 mile test showed improved wear protection.

You may wish to consider using Eco Ultra in your vehicle.

Buy Eco Ultra on Amazon.

fiesta roll

When Ford Motor Company prepared the 2010 North American roll-out of the Fiesta, its initial marketing push was solely through social media. Ford supplied 100 people with a Fiesta to drive for six months. They were the right 100 people. They were digital influencers (bloggers, podcasters, YouTube celebrities, and automotive journalists) who produced tweets, videos, podcasts, posts, and articles relating to the Fiesta.

Fiesta interior

A single Web page was made aggregating all this data where folks could watch the test drive unfold in real time. Ford did not edit, script or delete any of the information. The YouTube videos got 7 million views. There were 40 million tweets that contained the campaign's name ("Fiesta Movement"). 130,000 people registered online to receive more information when the Fiesta went to dealers. 83 percent of those people had not owned a Ford. U.S. brand awareness went from practically zero to 58 percent! Talk about "buzz" creation.

All that "buzz" wasn't mere chatter. Ford converted 10 times more pre-launch purchase reservations into actual orders than it did for previous model rollouts. People got to witness people enjoying the benefits of the Fiesta.

I know this event is not new. I decided to create a post on it since "consumer-driven" brand information is so popular these days. In this case, the 100 people were practically responsible for creating the Fiesta brand. Certainly an excellent example to talk about when thinking of brand engagement.

Information for this post came from the January/February 2011 edition of CFO magazine.
CFO.com

create the plan: blog

Into content marketing? You had better be a blogger. This helps strive for excellence in a content marketing plan. Create an informative blog even if you only plan on writing about products and services. Maintain your blog by posting regularly.

Quality content is of high importance. This helps increase traffic. Content marketing has been defined as rebranding. Build trust by including educational items, entertainment and stories. Help your readers experience the world of satisfaction.

Use your costs and time wisely. Have a motive behind your blog posts.

Engage your audience by providing social media site icons. Include access to your mailing list. Include a call-to-action. Encourage sharing the information which is vital to success.

Remember, write good quality articles.