the devil's in the details

Acura introduced their Super Bowl ad for the Acura NSX.

Classic hard rock is in the Acura ad with VanHalen's "Runnin' With the Devil". 

The song fits well with what Acura wants to convey: unbridled fury with unique design.

This super car hosts sleek line that combines beauty with performance. It has a hand-built engine which takes about five hours to build. Acura prides itself on being an in-house production facility. The NSX boasts of form and function. It's powerful and alluring.

The NSX, a mid-engine concept car, was introduced in 2012 at the Detroit Auto Show. Fast forward to 2016 and the new NSX is upon us. The NSX is powered by Acura’s first turbocharged engine since the original RDX crossover. The NSX’s 75-degree, dry-sump V-6 twin-turbocharged engine is supplemented by three electric motors, one sandwiched between the engine and the nine-speed dual-clutch automatic transmission, and one at each front wheel.

Acura will hit a home run with the new NSX and its halo effect will invigorate Acura’s product planners and designers as much as its customers.
Car and Driver Magazine was used as a source for this post.