a disruptive brand

Jaguar has scored some excellent marketing results. They are getting new customers. May I add that these particular buyers are not new to the brand. Define a difference within your organization. They knew about the brand before they bought. There is something here I vision. Buyers have brought the brand to a new level within them before they bought.

I discovered an entry from Automotive News on about the Jaguar F-Type convertible. According to the article, 80% of the buyers of this car are new Jaguar buyers.They bought the brand first and then bought the car.

Not all that unique I suppose, but basic I should think. That's OK. Market the brand. Take a lesson from Jaguar.

Jaguar Classic Black