the devil's in the details

Acura introduced their Super Bowl ad for the Acura NSX.

Classic hard rock is in the Acura ad with VanHalen's "Runnin' With the Devil". 

The song fits well with what Acura wants to convey: unbridled fury with unique design.

This super car hosts sleek line that combines beauty with performance. It has a hand-built engine which takes about five hours to build. Acura prides itself on being an in-house production facility. The NSX boasts of form and function. It's powerful and alluring.

The NSX, a mid-engine concept car, was introduced in 2012 at the Detroit Auto Show. Fast forward to 2016 and the new NSX is upon us. The NSX is powered by Acura’s first turbocharged engine since the original RDX crossover. The NSX’s 75-degree, dry-sump V-6 twin-turbocharged engine is supplemented by three electric motors, one sandwiched between the engine and the nine-speed dual-clutch automatic transmission, and one at each front wheel.

Acura will hit a home run with the new NSX and its halo effect will invigorate Acura’s product planners and designers as much as its customers.
Car and Driver Magazine was used as a source for this post.

keep your seat for a standing o

I came across this Buick print ad in the April 1996 edition of Life Magazine.

It concentrates on the comfort of Regal. The car exhibited sporty lines with a 205-horsepower V6 engine. This helped make comfort a priority and why Buick designed the contoured seats.

This brand focused on comfort, comfort while driving. An accent on the touring car. This particular accent is what made Buick famous. Do you think Buick still focuses on comfort? I do, plus performance. Comfort and performance, two Buick trademarks still going strong today.

2014 Buick Regal GS 

A review on the 2014 Buick Regal from autoblog.com

no more 'imported from detroit'

According to a story on the Wall Street Journal blog, the introduction of the new 200 sedan will not have the "Imported from Detroit" tagline. That tagline was made famous during a Super Bowl ad in 2011. Here's the new commercial I call "Blood, Sweat, and Gears". Chrysler has really dug down to advertise its American roots. Will this pay off now that the new ad campaign took off on Saturday the 7th for the 200? The family-sedan market is very competitive.

performance brand sales

Fiat Chrysler CEO Sergio Marchionne has stated that the Dodge needs to have SRT because Dodge is a performance brand. SRT has been folded into Dodge, but the new Viper will have the SRT badge.

Viper is technically and legally a Dodge due to ID numbers. SRT became a brand in 2011. Did you notice?

Just because Chrysler put the SRT brand onto the Viper, sales should have took off. But they didn't. In 2013 Viper sales were not stellar. Only 591 were sold that year! Granted, the Viper isn't for the general car buying public, but when put it into the performance car mix, Viper didn't rise to the top. Putting the SRT badge onto the Viper didn't drive sales. Sales through April 2014 was 255. Dealers were charges $25,000 to sell the Viper.

Performance brand, performance fee. What about performance sales?

Let's go back to my question. Did you notice that SRT became a brand in 2011? Frankly, I didn't. Perhaps a brand extension, but its own brand, no. Why? Well, no advertising foundation, except through the dealerships. An internal brand then. Is this satisfactory? I think not.

The Viper aside, Dodge has put the SRT badge onto the Charger and the Challenger. I see these two car models as brands themselves! That's just me. If the SRT badge is a brand, could Chrysler recreate it as an umbrella with the Charger and Challenger underneath it?

Should dealerships exhibit new signage? Should a new ad campaign for SRT be launched? These are questions only Chrysler can answer. I say yes, if they want to create new brand awareness.

Does your business have a performance brand or do you wish to create one? If you wish to create one, allow for promotion of that brand. When you do promote, have products in mind that will have the badge. These products need to speak for themselves. That's where visual content marketing comes in. 

An Automotive News post was a source for this story.

jeep's u.s. sales increased

Chrysler announced today that Jeep sales set a monthly record at 59,754 units. For six months in-a-row sales have now advanced by 30 percent or more. Impressive. Automotive News post via theneeds.com

Chrysler projects the April SAAR to come in at 16.3 million, including medium and heavy-duty trucks.

The increase in sales had to be helped by the Jeep Super Bowl commercial featuring Oprah Winfry. The Jeep Cherokee was redesigned.

direct marketing

Direct marketing is a better brand building tool than conventional brand image ads. Focus on brand reality, because there is no substitute! Brand has power. Brand has status.

Make a brand to increase sales. A brand personality needs worked out!

Therefore, think of brands as people. Opinions are formed with information. Interaction creates more information. This creates more reality - brand reality.

This information creates a conversation for your brand. There is a message in the conversation and this conversation gets passed around. This word-of-mouth approach takes more time and is best in the long run. Your story, created by your customers, needs advertised.

Direct marketing by definition involves a company interacting with its customers. Direct marketing is a powerful brand building tool. Brands built this way really deliver.

Following a strategy which interacts with customers drives sales increases.

A marketer's concentration should focus on the reality of their brand and ways to communicate that attribute to the widest possible audience.

Direct marketing and brand reality are "peas and carrots" that create brand value.

Increase your sales (or following, friends, etc.) and boost your brand value with direct marketing.

in-image

                                                              

Engagement. A challenge. What can better engagement gives brands? Plenty. How is engagement taken to a new, higher level? That's where the creative community comes in. The creative community is usually open to new, dynamic formats. This is meaningless to brands without delivery to scale.

Engagement has received a profound impact from contextually-related ads on images. Attention is focused on them. These ads have proven better than standard banner ads. New channels are created for advertisers and monetization is created for publishers.

Images need to be understood. Research over the last five years has shown that images are a powerful way to advertise. Have we always doubted that? Apparently so. Even when we have been bombarded with images our whole lives. Perhaps it's putting the image category, as I'll call it, into the online experience.

Technology has come a long way. There are about 5 trillion images online. While not all of them are suitable for advertising, the sheer volume has got to help the contextually relevant ad campaign. To first categorize images, we must first know what images are all about.

There are three basic image "meanings":

• COMPUTER VISION. For purposes of in-image advertising, programmatic image recognition has so far been geared toward automobile i.d., skin detection and facial recognition.
• SEMANTIC ANALYSIS. Information about photos can be identified through meta data.
• HUMAN CLASSIFICATION. Review and enter information about photos.

In-image ads can be served as display overlays or embedded links.

• DISPLAY OVERLAY. Serve a relevant ad during the time a viewer's attention is focused on the ad.

• EMBEDDED LINKS. Embedded links within images can convey more information about a photo and send people to the marketer's site.

Examples of both are at the top of this post.

 Understand with this kind of advertising, there are creative and targeting strategies to consider. Concentrate on engaging the target audience. This will make the experience more consumer relevant.

keyword targeting and twitter

Advertisers deliver the message. Can advertising deliver a winning situation that increases the value of your message?

Keyword targeting is a campaign in online advertising. The option to target your ads based on geography or user demos has been around.

Twitter now offers advertisers to target users based on keywords used in previous tweets. This will aid in "getting the word out" to those who have expressed interest through their own tweets.

The result: more followers, more clients, and more development. 

small business and ads

Small businesses are not advertising online as hoped for. Small business customer information is most likely half-wrong.

This Week in Small Business: Does Yelp Help?
http://boss.blogs.nytimes.com/2013/03/25/this-week-in-small-business-does-yelp-help/

Put effort into getting noticed.
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