a new design language

Hyundai is rolling out a new design language. This should be enough for a growing brand.

Hyundai has split the Genesis name off into its own brand in November 2015. This will be officially announced at the  New York International Auto Show. The total look of the car is still under wraps.

The front end does have a classic style. It's a premium look. It's almost BMW-like. Slim headlights. An 8-speed automatic tranmission that's a wonderful luxury feature.

MSRP $37,5000

The Genesis concept opens up new design opportunities. These design concepts give Hyundai's future a marvelous start.