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2.23.2016

a lesson in branding

Tesla is memorable and has a great look. Tesla is a great name for marketing. Tesla is memorable. It's a powerful name.


So what if Mr. Tesla was an advocate in AC and the car has DC batteries.

Tweet from @Igornaming




2.20.2016

rolls-royce dawn

Already dubbed the "sexiest Rolls-Royce ever built", this car turns heads. Under the hood is a 6.6-liter twin-turbo V-12 that makes 563 hp, so the Dawn is as fleet as it is sexy.

 Like other Rollers, it has suicide doors. The Dawn is based on the Wraith. Rolls claims the Dawn is the most rigid-bodied four-seat convertible on the market.




The verge.com was a source for this article.

autocar.co.uk was a source for this article.

2.18.2016

toyota recall

On Thursday, February 18, 2016 Toyota announced a recall of about 2.9 million sports utility vehicles.

The recall covers RAV4 SUVS from the 2005 through 2014 model years, the RAV4 electric vehicle from 2012 through 2014, sold in North America, and the Vanguard sold in Japan from 2005-2016.

In a severe frontal crash, the seat belts in both second - row window seats could come into contact with a metal seat cushion frame. If this were to happen the seat belts could be cut and not restrain passengers.

The company says it will add plastic covers to the metal frame at no cost to customers. The recall also affects 625,000 vehicles in Europe, 434,000 vehicles in China and 177,000 in Japan.

The New York Times was a source for this post.

2.06.2016

chevy's secret weapon

New car launches affect automaker positioning. The U.S. auto market looks stable for 2016. So the stage is set for General Motors to reintroduce a vehicle that's been in and out of the Chevy line-up since 1964.

The Chevy Malibu

2016 Chevrolet Malibu
The U.S. auto market hasn't been exactly friendly to larger sedans. The market has been ruled by SUVs and trucks. Chevy is most likely taking a larger than normal risk with the Malibu. However the car has potential to make a mark with car buyers this year. The timing is good as Chevy has the Malibu well positioned to grab a decent portion of the market share.

Auto industry watchers have said that the U.S. auto market is ready for a new larger sedan. Malibu just might be the ticket. With four doors, the Malibu will get onto the radar of those who are looking for more room and want a car.

General Motors has been trying to bolster family sedans. That's no secret. Its two major competitors are the Toyota Camry and Honda Accord. GM has ambitious sales goals for the vehicle, of between 200,000 to 300,000 units per year.

What makes the Malibu special? Comfort and technology. It has an 8-inch touchscreen and a really cool front end which adds to its upscale look. A 160-hp turbo 1.5-liter four-cylinder is under the hood; a 250-hp turbo 2.0-liter four is optional.

The Chevrolet brand has the name to deliver and with the new Malibu they're positioned to grab a good share of the four door sedan market. 

MSRP $22,500 - Lease $418 per month

 The hybrid Malibu: 48 mpg city and 45 mpg highway.

caranddriver.com and businessinsider.com were sources for this post

1.29.2016

the devil's in the details

Acura introduced their Super Bowl ad for the Acura NSX.


Classic hard rock is in the Acura ad with VanHalen's "Runnin' With the Devil". 

The song fits well with what Acura wants to convey: unbridled fury with unique design.



This super car hosts sleek line that combines beauty with performance. It has a hand-built engine which takes about five hours to build. Acura prides itself on being an in-house production facility. The NSX boasts of form and function. It's powerful and alluring.

The NSX, a mid-engine concept car, was introduced in 2012 at the Detroit Auto Show. Fast forward to 2016 and the new NSX is upon us. The NSX is powered by Acura’s first turbocharged engine since the original RDX crossover. The NSX’s 75-degree, dry-sump V-6 twin-turbocharged engine is supplemented by three electric motors, one sandwiched between the engine and the nine-speed dual-clutch automatic transmission, and one at each front wheel.

Acura will hit a home run with the new NSX and its halo effect will invigorate Acura’s product planners and designers as much as its customers.
Car and Driver Magazine was used as a source for this post.