Google News has set some new guidelines. They do not want their service to be used as a sales tool for marketers promoting and selling products. It is not a marketing driven service. They want to uphold the basic principles of journalism.
The main guidelines Google News will use are:
- News Content
- Journalistic Standards
- Authority
- Accountability
- Readability
With these in mind, our writing should contain these attributes. Sometimes we have to reset our purpose to better communicate our message.
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