google news guidelines

Google News has set some new guidelines. They do not want their service to be used as a sales tool for marketers promoting and selling products. It is not a marketing driven service. They want to uphold the basic principles of journalism.

The main guidelines Google News will use are:

• News Content
• Journalistic Standards
• Authority
• Accountability
• Readability

With these in mind, our writing should contain these attributes. Sometimes we have to reset our purpose to better communicate our message.

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