- Net present value
- Internal rate of return
- Time to payback
- Social Media
- CRM
- Knowledge management
Financial skills are considered a plus. Finance needs to be at the core of IT strategy. Establish project management to do cost-benefit analyses and other ROI calculations. Create templates for ROI calculations. Cost-benefit analysis compares a project cost to its anticipated financial benefits. The 3 core metrics are used in this analysis.They were mentioned previously and here are definitions.
Time to payback measures how long a project will take to pay for itself.
Internal rate of return compares a project's anticipated benefits with what the company could have earned on the funds used by simply investing them.
Net present value determines how many future dollars are needed for an investment to pay for itself in today's dollars.
These 3 metrics are useful and need to be integrated. Be genuine. Keep in mind the importance of ROI when projects don't go according to plan. Think through the possibilities. Know your level of spending. Prepare ROI so common financial pitfalls can be avoided. Use your available data and perform the analysis. This suggests if your financial resources give a project the go-ahead.Track the real results of your social media activity. Have clear objectives and know what you want to achieve. 7 Things to Include in Your Social Media Strategy
Social Media ROI: Managing and Measuring Social Media ROI in Your Organization