fiesta roll

When Ford Motor Company prepared the 2010 North American roll-out of the Fiesta, its initial marketing push was solely through social media. Ford supplied 100 people with a Fiesta to drive for six months. They were the right 100 people. They were digital influencers (bloggers, podcasters, YouTube celebrities, and automotive journalists) who produced tweets, videos, podcasts, posts, and articles relating to the Fiesta.

Fiesta interior

A single Web page was made aggregating all this data where folks could watch the test drive unfold in real time. Ford did not edit, script or delete any of the information. The YouTube videos got 7 million views. There were 40 million tweets that contained the campaign's name ("Fiesta Movement"). 130,000 people registered online to receive more information when the Fiesta went to dealers. 83 percent of those people had not owned a Ford. U.S. brand awareness went from practically zero to 58 percent! Talk about "buzz" creation.

All that "buzz" wasn't mere chatter. Ford converted 10 times more pre-launch purchase reservations into actual orders than it did for previous model rollouts. People got to witness people enjoying the benefits of the Fiesta.

I know this event is not new. I decided to create a post on it since "consumer-driven" brand information is so popular these days. In this case, the 100 people were practically responsible for creating the Fiesta brand. Certainly an excellent example to talk about when thinking of brand engagement.

Information for this post came from the January/February 2011 edition of CFO magazine.
CFO.com

power moving content

With so much data out there what have you done to maximize your potential in gathering the data and using it? Do you have a plan? Have you thought of what you're missing? Can "Big Data" deliver performance for me?

Build Your Pipeline To Handle the Flood of Data and Content Headed Our Way | @scoopit http://t.co/74a3rE1b0b #bigdata #content
— Mike Bertelsen (@mikebertelsen) April 3, 2014

We are consuming the content like never before. That's good! But are we putting it to use? What about my brand? How can it benefit?

Produce content for your brand.  Put that content content on Social Media. There! But that's just the beginning of the process. Connect with people in the industry. That's a good place to start. Build your list of influencers. Start with Appinions to identify influencers. This also measures your impact.

Mark Schaefer presented these helpful parameters for standing out in the crowd:

1. Relevant
2. Interesting
3. Timely
4. Entertaining

RITE

"Power comes from content that moves."

Get a handle on the content that engages readers for brands. Entertaining your audience can't be overlooked. Look for content that includes RITE as well. Keywords are key! Use them to drive other industry content to you.

it roi: 3 metrics

How do you know whether a tech investment is worth making? There are 3 items to consider in making this decision:

1. Net present value
2. Internal rate of return
3. Time to payback 

These are all measurement methods you must understand. Many IT leaders lack the financial sophistication to precisely present the information CFOs and CEOs seek. Oftentimes financial metrics won't work for most IT projects. A challenge to say the least. Technology initiatives don't have a direct measurable effect on the bottom line. Examples are:

• Social Media
• CRM
• Knowledge management

These have financial benefits, but they are indirect. Projecting ROI of these items is frustrating but IT projects need the support of ROI reasoning.

Financial skills are considered a plus. Finance needs to be at the core of IT strategy. Establish project management to do cost-benefit analyses and other ROI calculations. Create templates for ROI calculations. Cost-benefit analysis compares a project cost to its anticipated financial benefits. The 3 core metrics are used in this analysis.They were mentioned previously and here are definitions.

Time to payback measures how long a project will take to pay for itself.

Internal rate of return compares a project's anticipated benefits with what the company could have earned on the funds used by simply investing them.

Net present value determines how many future dollars are needed for an investment to pay for itself in today's dollars.

These 3 metrics are useful and need to be integrated. Be genuine. Keep in mind the importance of ROI when projects don't go according to plan. Think through the possibilities. Know your level of spending. Prepare ROI so common financial pitfalls can be avoided. Use your available data and perform the analysis. This suggests if your financial resources give a project the go-ahead.

Track the real results of your social media activity. Have clear objectives and know what you want to achieve. 7 Things to Include in Your Social Media Strategy

Social Media ROI: Managing and Measuring Social Media ROI in Your Organization

social stats 2013

Jesse Wojdylo published a post on his blog that gives his predictions for social media platforms in 2014.

Some highlights:

• Engagement tougher on Facebook
• Twitter has the most growth potential
• Big growth for Snapchat
• Local business using Google+ more for Google Maps
• Instagram to grow with certain demographic groups like Stay at Home Moms
• Ad campaigns will use Vine ..... a lot
• Reddit will dominate news and entertainment info
• Pinterest about the same
• LinkedIn shows more B2B opportunities - author promises to use it more... so do I
•  Yahoo! Social Network to come into play ... a big player in entertainment

One item to focus on: content with copywriting. Also visual content. Here's to a great 2014.
Extend your reach in the social media platforms you're comfortable with. My recommendation are strive to gain Google+ followers and Twitter followers.

Contact Jesse: jwojdylo@gmail.com

social media reach

Your social meida footprint: fans/followers. Fans are a "reach" which translates into the number of people you can reach when all your posts are seen by all your fans. You target along their extended networks.

Networks are fast-paced. The reach is expected to go down! Not all your followers see your updates. Metrics from different networks will give you the data you need to see who you are reaching.

Metrics to consider:

Organic impressions [Facebook impressions]
Google+ Followers [Potential Reach on Google+]
Twitter Followers [Potential Reach on Twitter]
Twitter Reach [ Via Twitter Analytics]

This way you can find your brand reach and make meaning from Big Data.
Marketing strategies should be measured. Measuring social media is trciky, with no one particular way of doing it. Consider that. Consider to create your own system.

Concentrate on what matters.

 
 

Page Organic Reach [Facebook Insights]

Post Organic Reach [Facebook Insights]

Organic Impressions [Facebook Insights]

Post Organic Impressions [Facebook Insights]

Google+ Followers [Potential Reach on Google+]

Twitter Followers [Potential Reach on Twitter]

Twitter Reach [Via Twitter Analytics]

LinkedIn Page Impressions [LinkedIn Company Insights]

YouTube Views [YouTube Analytics]

Pinterest Reach [ Pinterest Web Analytics]*

Read more at http://www.business2community.com/social-media/4-social-media-metrics-matter-0718285#ZT7gvVxTPb8Ulgb6.99

Page Organic Reach [Facebook Insights]

Post Organic Reach [Facebook Insights]

Organic Impressions [Facebook Insights]

Post Organic Impressions [Facebook Insights]

Google+ Followers [Potential Reach on Google+]

Twitter Followers [Potential Reach on Twitter]

Twitter Reach [Via Twitter Analytics]

LinkedIn Page Impressions [LinkedIn Company Insights]

YouTube Views [YouTube Analytics]

Pinterest Reach [ Pinterest Web Analytics]*

Read more at http://www.business2community.com/social-media/4-social-media-metrics-matter-0718285#ZT7gvVxTPb8Ulgb6.99

reader engagement ideas

Do you wish to improve reader engagement? This isn't anything new. This could very well be the top social media issue. I find it more of a tactical issue. You might keep that in mind.

Consider quick links. This allows you to distribute much information. These references are many: public speakers, influencers and authors.

ENGAGEMENT IDEAS:

Write items worth sharing.
Sell your own products.
Reply to comments.
Write great content.
Be actionable.
Offer much information. (Create value)
Have trigger topics.
Comment on many sites.
Build an email list.
Choose narrow topics.
Appeal greatly to a small audience.
Create a system. (Social media system)
Create quality SEO
Write personal stuff.
Find a group of like-minded bloggers.
Join tribes.
Join groups.
Write in a conversational style.
Use Google+ hangouts.
Conduct interviews.
Build your own commenting tribe.
Have a clean site.
Concentrate on copywriting.
Create weekly link roundups.

Learn from this post. Take part in the discussion.

content marketing: 2014

One item: spend money on blogging. Product identity can be helped by blogging.
5 Content Marketing Trends & Predictions for 2014 

Social media, newletters and blogs will be the top content distributors.
Use social media to increase customer engagement and interaction.
More traffic comes from mobile devices.

the cordial exchange

The customer influence has been around for as long as there have been customers. The evolution of the customer exchange has progressed at a rapid rate. That could very well be the understatement of the century! I know that. Social media has elevated the entire customer experience. It has elevated the merchants experience too. The notion that brands can get by with unresponsive service is gone.

Social media has enabled marketers to "take back" their brands and put into motion the criteria in understanding and reaching out to their customers. One important item is achieve this is social infrastructure. Through your social infrastructure the social exchange can develop.

Patrick Salyer, CEO of Gigya, wrote a guest post for forbes.com, addressing this topic.

Social does not mean marketers have to give up control.

Brigham Young University has advanced their sports teams social presence in a new and innovative way that allows fans to log in to grow the fan network. One visualization shows the fan/user network from around the world.

How BYU is Scoring a Touchdown in College Sports

BYU and other colleges have stayed ahead of the digital curve by creating a fan/team interaction.

social media metrics

The goal of the social media effort is drive traffic back to your website. We want to convert vists into leads and leads into customers. Measure the number of click throughs from each social media source. Market perception is measured by brand sentiment mentions on social media. Be sure to track the mentions.

The mobility of content of online communities is measured by the times content is shared.
Audience tracking includes:

• Facebook post likes and shares
• Tweets directly from content
• Retweets
• YouTube likes, shares, and embeds
• Pinterest repins
• LinkedIn post likes and shares

The online community measurement is important because it shows brand reach and awareness.

Remember the 4 social media metrics:

• Increase in community membership
• Content mobility and engagement
• Market perception
• Social conversions

Concentrate on reaching the correct audience.

big data and content

Big data has impacted virtually everything when it comes to content. Remember that Big Data is an umbrella term used by practically everyone who uses it. Big Data is easy to define if used from a purely technical standpoint. Whether we agree on the definition of Big Data or not isn't really important. What needs to be focused on is the use of Big Data.

The bond between Big Data and content is growing.... and growing stronger. The explosion of data needs to be turned into information and content. As we find growth in Big Data, we soon realize that we are contributing to Big Data! How's that for results?

Should we take a step back and analyze this perspective? Most likely. What most want is to turn Big Data into revenue. Easier said than done. We need to focus on the benefits and less on technology. Translated: create value.

Use Big Data to fulfill business goals. This includes marketing. Your goal: turn the raw data into actionable information. Pay attention to how Big Data is used in content management, social business, and marketing.

data collecting

With the help of social networks, potential customers are providing valuable information marketers can use to attract business. Customer retention is also helped with this method. Campaigns can be developed that better align with the consumers' interests.

Resource article from business2community.com

Businesses need to communicate with consumers on how their information will be used.

"Social login enables users to create accounts and sign in to websites and mobile apps using their existing social profiles, which facilitates an easier registration and login process while giving businesses an opportunity to capture permission-based social data on their customers."

From the venturebeat.com article 

The post asks if Pinterest and Google will take on Facebook dominance.

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

be twitter effective

Maintain the social media forum. This is what gets you exposure. Twitter is the platform that helps gets exposure. Build followers and maintain loyalty. This is success in a nutshell.

Categorize what you wish to follow and what you wish to contribute to.

Seek out customers. Not just your customers. Follow there tweets. Get to know their trends. Build resources.

Customize your presence. Logo and background image. This is more important than you first realize.

Have a link to your website too.

These are the beginning steps to a successful Twitter presence.

This Social Media Today article/post was inspiration for my post.

social psych

Split seconds. That's all it takes. Discover the "arm" of social marketing. Find certain words.Prepare your updating.

Update your way.

track your progress

87 percent of B2B content marketers use social media. Track your progress using social-specific metrics like fans/followers, direct/indirect mentions and retweets.

Measure your social media investments. If you're B2B use content marketing to drive conversions.

This post from the starr conspiracy is the source of this article.

re-inventing publishing..... again

Twitter founders Ev Williams and Biz Stone have announced their latest venture, Medium. Right now, all Twitter users can read and give feedback on Medium. Access to post on Medium is being rolled out slowly, and users can sign up to get on a list for future access.

The source article from mashable.com

Williams says that he is now spending "about 98%" of his time working on Medium. 

Twitter Founders Move On To Their Next Big Thing

branded content and social employees

Branded content gives support to the "added value" message. The content needs to be designed to build consideration. Where should you spend your time? Where to build your brand?

Using Branded Content In Your Content Marketing Arsenal

By joining and contributing to social media groups it's possible to be seen by thousands of your target candidate audience. The more social shares your content is getting, the more likely it is boosted in the search engine rankings. Google is the main choice because of their search engine.

Google+ vs. Linkedin - Where To Invest Your Time?

Are social employees the driver of successful social marketing? According to Cheryl Burgess (@ckburgess) of Blue Focus Marketing, the answer is yes. Social Employee Empowerment is what drives the brand to become more social. Social media outlets are portal to #connectivity which helps build the brand. Employee empowerment is the key to  powerful brand development. Social media is the driver of that empowerment.

Are Social Employees The Future of Marketing?

Remember, social media aids in persuading consumers to know and respect your brand. Branded content is the focal point of that project.

the new triberr

A new layout. New profile banners. Free members can post 14 items every 7 days.
Link to the New Triberr Information.

a guide to creating content

Use an outline. Clean up the transcripts so your content is concise. Create content on a regular basis.

How To Easily Produce Multimedia Content: A Behind The Scenes Step-By-Step Guide

Link to the story:http://www.verticalmeasures.com/content/how-to-easily-produce-multimedia-content-a-behind-the-scenes-step-by-step-guide/

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How to Improve Your Social Media Marketing With Blogging

Integration of blogging content and social media.

How to Improve Your Social Media Marketing With Blogging
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-marketing-with-blogging/

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intrapreneurs

Superheroes In Business Suits: Why The World Needs Social Intrapreneurs

When inside businesses are driving change from within the corporate structure, the change can be enormous. So we have to find ways to empower more people to identify as intrapreneurs.

We live in an era of superhuman challenges. Climate change, extreme poverty, and global hunger are a few of the many problems that have no easy fix, and yet they must be solved. In this world, we need full-time superheroes, not just mythical men and women who moonlight in tights and capes.

We need social intrapreneurs--people who works within companies to align economic and social goals. They are both Clark Kent and Superman at once, swooping in wearing shirt and tie or blouse. They can work in finance or supply chain, operations or marketing, or as the head of a business unit.

Link to story:
http://feedproxy.google.com/~r/fastcompany/headlines/~3/DZwV2ic0S44/superheroes-in-business-suits-why-the-world-needs-social-intrapreneurs

via Dolphin Browser


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