Washington arrived in Philadelphia to serve in the Second Continental Congress on May 9, 1775. A need for military unity was needed and Washington soon gained a popularity from his committee work in Congress.
Washington was unanimously chosen as the commander-in-chief of the Continental Army because of his fellow Virginians promoting him throughout the Congress. Washington's selection made sense for several reasons.
Washington's Appointment as Commander-in-Chief
Benjamin Rush explained, "He has so much martial dignity in his deportment that you distinguish him to be a general and a soldier from among ten thousand people."
Showing posts with label leverage. Show all posts
Showing posts with label leverage. Show all posts
1.12.2017
4.01.2014
the 950 million dollar recoup
Macy's Co-Producing YouTube Reality Series With Maker Studios: Here's one way Disney will try to re... http://t.co/8WiDC4pJqz via @adage
— Eric T. Tung (@EricTTung) April 1, 2014
Disney gets another shot at online. Historically Disney has not had good experiences with the online spectrum. Disney has decided to get into a new dynamic. The new dynamic of short-form online video isn't being ignored by Disney with the acquisition of Maker Studios, which is considered one of the top YouTube networks.
Maker Studios fills a gap in the Disney portfolio. Maker will have the Disney help with advertisers and this will increase leverage when negotiating distribution services.
Disney has built a $45 billion dollar business by turning movies into brands. Now they're are hoping to turn a video maker into a brand, or at least what it produces into such.
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