Marketers have to overcome the sales aspect of what they do. More sales generators are needed.
One item to concentrate on is writing. The social media platform has opened up possibilities for businesses to sell more products. Simple as that. But the notion of that very item leads to potential pitfalls. Business generation is not that simple. To start with the idea is just that....... the start and the idea rolled into one.
Social media is like that. Putting ingredients together for results. Research is a plus. Product knowledge is never-ending. Many companies have used customer research to broaden their sales pitches for new customers. Social content is not to be ignored.
We must develop a strategy to blend content for increased sales. First we must write good copy. Writing about a product is a good way to "absorb" the product. Take the initiative to write about your products.
That a good place to start.
This PR Daily post was inspiration for this post.