printers: agents of change

We have seen the "press situation" lately in the election process. This situation is nothing new with the United States. It started before we became a nation. The press plays a major part in framing the nation's thoughts. The press is crucial, then and now.


The notion of unity is fragile. The notion of unity was fragile. The notion of unity will be fragile.

When war broke out in 1775, print acted as a binding agent for the 13 colonies. The first newswire was created in North America when papers "exchanged" articles and editorials. Pamphlets became agents of change throughout the colonies. Usually written by those using pseudonyms, these people threw out ideas that created interest and fortified the views of independence.

Ben Franklin, Philadelphia printer

Loyalists also published papers and pamphlets that countered the patriot view. The caprice was unveiled to "take on" the Sons of Liberty.

Writers felt they were excellent public servants.

The patriot writers viewed they were protecting people's rights. This gave birth to the writers' view that their publications were protected. This notion grew up to become freedom of the press. This early revolutionary work traveled to the foundation mortar of the Bill of Rights.

Source: The impact of the press on the American Revolution (November 2016) OUPblog

pseudonyms

pseudonyms

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

Stories that appeared in each paper were “exchanged” from other papers in different cities, creating a uniform effect akin to a modern news wire. The exchange system allowed for the same story to appear across North America, and it provided the Revolutionaries with a method to shore up that fragile sense of unity. - See more at: http://blog.oup.com/2016/11/press-impact-american-revolution/?utm_source=twitter&utm_medium=oupacademic&utm_campaign=oupblog#sthash.NQV1FXq6.dpuf

 

create the plan: blog

Into content marketing? You had better be a blogger. This helps strive for excellence in a content marketing plan. Create an informative blog even if you only plan on writing about products and services. Maintain your blog by posting regularly.

Quality content is of high importance. This helps increase traffic. Content marketing has been defined as rebranding. Build trust by including educational items, entertainment and stories. Help your readers experience the world of satisfaction.

Use your costs and time wisely. Have a motive behind your blog posts.

Engage your audience by providing social media site icons. Include access to your mailing list. Include a call-to-action. Encourage sharing the information which is vital to success.

Remember, write good quality articles.

social psych

Split seconds. That's all it takes. Discover the "arm" of social marketing. Find certain words.Prepare your updating.

Update your way.

blend marketing and sales

Marketers have to overcome the sales aspect of what they do. More sales generators are needed.

One item to concentrate on is writing. The social media platform has opened up possibilities for businesses to sell more products. Simple as that. But the notion of that very item leads to potential pitfalls. Business generation is not that simple. To start with the idea is just that....... the start and the idea rolled into one.

Social media is like that. Putting ingredients together for results. Research is a plus. Product knowledge is never-ending. Many companies have used customer research to broaden their sales pitches for new customers. Social content is not to be ignored.

We must develop a strategy to blend content for increased sales. First we must write good copy. Writing about a product is a good way to "absorb" the product. Take the initiative to write about your products. 

That a good place to start.

This PR Daily post was inspiration for this post.