jeep keeps rolling

The market presence of  the Chrysler Group gets bigger with June 2014 sales up 9.2%. This is its 51st straight month of year-over-year sales gains. Chrysler managed to sell 171,086 vehicles compared to 151,686 vehicles in June 2013. Year-to-date sales are up 12% at 1,020,123 vehicles thus far for 2014. Jeep showed the biggest sales increase.

the Summit model Natura-Plus interior

Attention to detail and great fuel economy have given this brand an excellent approach to consumers. A culture of innovation has been established. New, improved and put to the test.

2014 Jeep Grand Cherokee

Jeep Wrangler Stealth Rear Bumper

today's social media marketing

The Greatest Opportunity In Social Media Marketing Today http://t.co/adaMfORihE
— RJ Frasca (@rjfrasca) April 6, 2014

How times have changed. Or have you noticed? Are you still burdened with a dysfunctional cultural attachment? R J Frasca tweeted an interesting article that brings up the changes in marketing and what needs attention for us to succeed in this new environment.

Selling must take on the attributes of inbound marketing. Resistance to this is heavy.  Attraction and integration of inbound marketing, outbound marketing, and inbound selling is an opportunity that can't be ignored. Sales must integrate their selling with marketing.

Insights for the potential customer must be groomed so a presentation can be created. This effort will enhance your techniques for connections and more engagement. Insights lead to white papers and studies. These are marketable products. Realize the need. Make it happen.

@rjfrasca

blogs help network

Open the door to communication. Build relationships with others in your industry. When you have a blog, you have a helper. A blog opens the way for more sales leads, and ultimately more sales.

People with blogs sell more.

Develop content that deeply enriches your business and interests. This will bring more visitors. Build the dynamics.

starbucks' mobile payments

Good news for small business. The platform works. Starbucks did the testing.

Why Starbucks' Mobile Payment Success Is Good News for You

Link to the inc.com story:

http://www.inc.com/francesca-fenzi/starbucks-and-square-the-perfect-partnership.html/

+Starbucks Coffee
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books on content marketing

Learn what content marketing is. Content development to sell products.

Books On Content Marketing: Seven Good Choices

Link to the story:

http://smallbiztrends.com/2013/05/content-marketing-books.html

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blend marketing and sales

Marketers have to overcome the sales aspect of what they do. More sales generators are needed.

One item to concentrate on is writing. The social media platform has opened up possibilities for businesses to sell more products. Simple as that. But the notion of that very item leads to potential pitfalls. Business generation is not that simple. To start with the idea is just that....... the start and the idea rolled into one.

Social media is like that. Putting ingredients together for results. Research is a plus. Product knowledge is never-ending. Many companies have used customer research to broaden their sales pitches for new customers. Social content is not to be ignored.

We must develop a strategy to blend content for increased sales. First we must write good copy. Writing about a product is a good way to "absorb" the product. Take the initiative to write about your products. 

That a good place to start.

This PR Daily post was inspiration for this post.

social networks and employees

Social networked employees are better at customer service.

Use 5 or More Social Networks? You're a Better Employee

Link to the mashable.com story:http://mashable.com/2013/04/02/social-networks-workplace-study/

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content marketing for brand and distribution

Explore all the available distribution channels. Leave nothing to chance.