Your social meida footprint: fans/followers. Fans are a "reach" which translates into the number of people you can reach when all your posts are seen by all your fans. You target along their extended networks.
Networks are fast-paced. The reach is expected to go down! Not all your followers see your updates. Metrics from different networks will give you the data you need to see who you are reaching.
Metrics to consider:
Organic impressions [Facebook impressions]
Google+ Followers [Potential Reach on Google+]
Twitter Followers [Potential Reach on Twitter]
Twitter Reach [ Via Twitter Analytics]
This way you can find your brand reach and make meaning from Big Data.
Marketing strategies should be measured. Measuring social media is trciky, with no one particular way of doing it. Consider that. Consider to create your own system.
Concentrate on what matters.
Page Organic Reach [Facebook Insights]
Post Organic Reach [Facebook Insights]
Organic Impressions [Facebook Insights]
Post Organic Impressions [Facebook Insights]
Google+ Followers [Potential Reach on Google+]
Twitter Followers [Potential Reach on Twitter]
Twitter Reach [Via Twitter Analytics]
LinkedIn Page Impressions [LinkedIn Company Insights]
YouTube Views [YouTube Analytics]
Pinterest Reach [ Pinterest Web Analytics]*
Read more at
http://www.business2community.com/social-media/4-social-media-metrics-matter-0718285#ZT7gvVxTPb8Ulgb6.99
Page Organic Reach [Facebook Insights]
Post Organic Reach [Facebook Insights]
Organic Impressions [Facebook Insights]
Post Organic Impressions [Facebook Insights]
Google+ Followers [Potential Reach on Google+]
Twitter Followers [Potential Reach on Twitter]
Twitter Reach [Via Twitter Analytics]
LinkedIn Page Impressions [LinkedIn Company Insights]
YouTube Views [YouTube Analytics]
Pinterest Reach [ Pinterest Web Analytics]*
Read more at
http://www.business2community.com/social-media/4-social-media-metrics-matter-0718285#ZT7gvVxTPb8Ulgb6.99
