power moving content

With so much data out there what have you done to maximize your potential in gathering the data and using it? Do you have a plan? Have you thought of what you're missing? Can "Big Data" deliver performance for me?

Build Your Pipeline To Handle the Flood of Data and Content Headed Our Way | @scoopit http://t.co/74a3rE1b0b #bigdata #content
— Mike Bertelsen (@mikebertelsen) April 3, 2014

We are consuming the content like never before. That's good! But are we putting it to use? What about my brand? How can it benefit?

Produce content for your brand.  Put that content content on Social Media. There! But that's just the beginning of the process. Connect with people in the industry. That's a good place to start. Build your list of influencers. Start with Appinions to identify influencers. This also measures your impact.

Mark Schaefer presented these helpful parameters for standing out in the crowd:

1. Relevant
2. Interesting
3. Timely
4. Entertaining

RITE

"Power comes from content that moves."

Get a handle on the content that engages readers for brands. Entertaining your audience can't be overlooked. Look for content that includes RITE as well. Keywords are key! Use them to drive other industry content to you.

social media reach

Your social meida footprint: fans/followers. Fans are a "reach" which translates into the number of people you can reach when all your posts are seen by all your fans. You target along their extended networks.

Networks are fast-paced. The reach is expected to go down! Not all your followers see your updates. Metrics from different networks will give you the data you need to see who you are reaching.

Metrics to consider:

Organic impressions [Facebook impressions]
Google+ Followers [Potential Reach on Google+]
Twitter Followers [Potential Reach on Twitter]
Twitter Reach [ Via Twitter Analytics]

This way you can find your brand reach and make meaning from Big Data.
Marketing strategies should be measured. Measuring social media is trciky, with no one particular way of doing it. Consider that. Consider to create your own system.

Concentrate on what matters.

 
 

Page Organic Reach [Facebook Insights]

Post Organic Reach [Facebook Insights]

Organic Impressions [Facebook Insights]

Post Organic Impressions [Facebook Insights]

Google+ Followers [Potential Reach on Google+]

Twitter Followers [Potential Reach on Twitter]

Twitter Reach [Via Twitter Analytics]

LinkedIn Page Impressions [LinkedIn Company Insights]

YouTube Views [YouTube Analytics]

Pinterest Reach [ Pinterest Web Analytics]*

Read more at http://www.business2community.com/social-media/4-social-media-metrics-matter-0718285#ZT7gvVxTPb8Ulgb6.99

Page Organic Reach [Facebook Insights]

Post Organic Reach [Facebook Insights]

Organic Impressions [Facebook Insights]

Post Organic Impressions [Facebook Insights]

Google+ Followers [Potential Reach on Google+]

Twitter Followers [Potential Reach on Twitter]

Twitter Reach [Via Twitter Analytics]

LinkedIn Page Impressions [LinkedIn Company Insights]

YouTube Views [YouTube Analytics]

Pinterest Reach [ Pinterest Web Analytics]*

Read more at http://www.business2community.com/social-media/4-social-media-metrics-matter-0718285#ZT7gvVxTPb8Ulgb6.99

big data and content

Big data has impacted virtually everything when it comes to content. Remember that Big Data is an umbrella term used by practically everyone who uses it. Big Data is easy to define if used from a purely technical standpoint. Whether we agree on the definition of Big Data or not isn't really important. What needs to be focused on is the use of Big Data.

The bond between Big Data and content is growing.... and growing stronger. The explosion of data needs to be turned into information and content. As we find growth in Big Data, we soon realize that we are contributing to Big Data! How's that for results?

Should we take a step back and analyze this perspective? Most likely. What most want is to turn Big Data into revenue. Easier said than done. We need to focus on the benefits and less on technology. Translated: create value.

Use Big Data to fulfill business goals. This includes marketing. Your goal: turn the raw data into actionable information. Pay attention to how Big Data is used in content management, social business, and marketing.

big data strategy

Data is being created at a rapid rate. Big data and marketing are becoming more and more connected. Have you ever thought of ways to help that connection help you?

Here are 3:

• Social media feeds
• Website data
• Search trends

An article from Katie Thomas was inspiration for this post.

Link to her post on big data and marketing strategy.

90% of the world's big data has been created in the last two years.
Ask yourself what you should be concentrating on.

big data and graphs

The volume of data is growing. Perhaps faster than we can grasp. Semi-structure data is increasing. It is messy. It is data that doesn't fit into a one-size-fits-all environment. Increased semi-structure and increased data volume are items we must contend with. The more data we collect, the more likely it is going to be semi-structured.

One way to help in organizing data is through a graph database. Graphs are a new way of thinking for explicitly modeling the factors that make today’s big data so complex: Semi-structure and connectedness.

Link to the source story: Graphs As a New Way Of Thinking