today's social media marketing

How times have changed. Or have you noticed? Are you still burdened with a dysfunctional cultural attachment? R J Frasca tweeted an interesting article that brings up the changes in marketing and what needs attention for us to succeed in this new environment.

Selling must take on the attributes of inbound marketing. Resistance to this is heavy.  Attraction and integration of inbound marketing, outbound marketing, and inbound selling is an opportunity that can't be ignored. Sales must integrate their selling with marketing.

Insights for the potential customer must be groomed so a presentation can be created. This effort will enhance your techniques for connections and more engagement. Insights lead to white papers and studies. These are marketable products. Realize the need. Make it happen.