pandora's contribution

Drake Baer put together a piece that really interested me. It's about Pandora, and what they've done to frankly change the music industry. Pandora is now the infrastructure for 100,000 artists. 2011 was a big year for Pandora... that's when they really took off.

From the artist's point-of-view, getting the music heard is key. That's it. But that is where all the innovative effort pays off.

Your music gets a "thumbs up". People have expressed a liking and/or an interest in it.

 

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That's a place to start. Pandora has taught engagement with an audience. They're getting into the mapping environment. They are taking their product to a new level.

Bands take note. Get on you social platform and create maps of where you've been playing. This means promotion for your product. This will give your fans the knowledge of where you've been.  This is a good place to start. This produces a promotion pipe. This builds your brand.

BRAND STRATEGY AND SUCCESS