Advertisers deliver the message. Can advertising deliver a winning situation that increases the value of your message?
Keyword targeting is a campaign in online advertising. The option to target your ads based on geography or user demos has been around.
Twitter now offers advertisers to target users based on keywords used in previous tweets. This will aid in "getting the word out" to those who have expressed interest through their own tweets.
The result: more followers, more clients, and more development.