5 ambassadorship lessons

Jaguar's story is one of age. It's your story and my story. More on that later.

When I was a kid, back in the late 60's, I'd seen about five Jaguars. Of course that was the muscle car era. I had ridden in several of those, much to my delight. When I'd looked at a Jaguar, it caught my eye. It was different. It was unique.

 I, to this day, have not ridden or driven a Jaguar. I'd ridden in several muscle cars and was delighted. I went on to own three. The innovation was special and it still is. However, I haven't "clumped" innovation into one big category, even when it comes to cars.

To me, Jaguar's innovation is different. Maybe it's Europe. Certainly the advertising has made the difference. This difference has been over many years. The product has lived up to the billing. You might be thinking that I'll never own a Jaguar. I'm thinking that now. But I can still admire the brand.

The Jaguar brand has given us many lessons in promotion and admiration. They create the content. Their recent content creation is the Jaguar XE. The car is elegant and fun. Know the experience better by following the #FEELXE hashtag.

Through the years Jaguar has made their brand "knowable" to many throughout the world. They did this by making their story my story. Now my Jaguar story isn't the same story as an owner, but I have a story just the same.

They did this by ambassadorship. And we can learn 5 items from this to promote our brand:

1. Make people feel special. Make your customers feel fan special. Produce content that is sharable. Give something that is worth remembering.
2. Keep your friends close. To be successful in influence marketing groom the relationship with your online customers and prospects.
3. Conversations are everything. Jaguar keeps the conversation moving. They respond, thank, and share.
4. Give them something to talk about. And we talk about it.
5. Listen to your fans. Yes, a conversation overload.

Jaguar's effort is impressive for sure.

instagram use

I came across this post on socialmediaexaminer.com which gives a great overview of Instagram marketing.

Most people would probably think of Instagram as a personal platform. The home of the selfie. But the post points out that this platform goes much deeper. Visual content is huge. There have many articles posted on visual influence. You've probably read several yourself. Stories are fortified with pictures.

One item I learned from the article I mentioned earlier, is that Instagram is used to create visual content for other sites. Instagram engagement is detailed by Jenn Herman in a podcast that is very helpful. People can be reached better with Instagram. You'll learn profile optimization and strategic hashtag use. You can use as many as 30 hashtags per post! Keep in mind created images, as popularity is gaining.

many filters to choose from on Instagram

Exploring Instagram is fun and a neat learning experience. Make the time to get more familiar.

5 development activators

If you are in a situation in which you haven't given Social Media for business a thought, I have found a story to share for you. It is from WalesOnline : 5 Ways To Develop Your Business On Social Media.

Here is a summary of the five items worth noting:

1. Listen. Social Media platforms need "listened" to. Find the influencers in your industry.
2. Analyze. See the conversations.
3. Create. Add value to the conversation.
4. Engage. Find the conversations to put your product in.
5. Start again. Put your product out and start listening.... again.

Again... the link to the story.
Follow Wales Online on Twitter. @WalesOnline

create the plan: blog

Into content marketing? You had better be a blogger. This helps strive for excellence in a content marketing plan. Create an informative blog even if you only plan on writing about products and services. Maintain your blog by posting regularly.

Quality content is of high importance. This helps increase traffic. Content marketing has been defined as rebranding. Build trust by including educational items, entertainment and stories. Help your readers experience the world of satisfaction.

Use your costs and time wisely. Have a motive behind your blog posts.

Engage your audience by providing social media site icons. Include access to your mailing list. Include a call-to-action. Encourage sharing the information which is vital to success.

Remember, write good quality articles.

content marketing: 2014

One item: spend money on blogging. Product identity can be helped by blogging.
5 Content Marketing Trends & Predictions for 2014 

Social media, newletters and blogs will be the top content distributors.
Use social media to increase customer engagement and interaction.
More traffic comes from mobile devices.

your blog: set up the hatchery

The home base. The place to start. Building influence. Your own place.

blogs are the content hatchery

These are resons why you should set up your blog. This component is the nucleus to good communication.  We need interaction. We need comprehensive branding techniques. A blog is the key to building a better brand, better product, a better outlet to the outside world where the customer drives the system.

Customer intimacy from salesforce.com

Your blog content is the hatchery for ads, press releases, and resources. The use of social media gives you marketing power. You might wonder where you can go from the blog.

Check this out from Jeff Bullas regarding the Old Spice ad campaign.

Don't be intimidated by the numbers. Jeff's
 blog post is an excellent resource for those needing an example for "where to begin" ideas. Blogs are content generators. Think sharing and searching when creating a blog post.

Spread your message.

social media metrics

The goal of the social media effort is drive traffic back to your website. We want to convert vists into leads and leads into customers. Measure the number of click throughs from each social media source. Market perception is measured by brand sentiment mentions on social media. Be sure to track the mentions.

The mobility of content of online communities is measured by the times content is shared.
Audience tracking includes:

• Facebook post likes and shares
• Tweets directly from content
• Retweets
• YouTube likes, shares, and embeds
• Pinterest repins
• LinkedIn post likes and shares

The online community measurement is important because it shows brand reach and awareness.

Remember the 4 social media metrics:

• Increase in community membership
• Content mobility and engagement
• Market perception
• Social conversions

Concentrate on reaching the correct audience.

keyword targeting and twitter

Advertisers deliver the message. Can advertising deliver a winning situation that increases the value of your message?

Keyword targeting is a campaign in online advertising. The option to target your ads based on geography or user demos has been around.

Twitter now offers advertisers to target users based on keywords used in previous tweets. This will aid in "getting the word out" to those who have expressed interest through their own tweets.

The result: more followers, more clients, and more development.