Maintain the social media forum. This is what gets you exposure. Twitter is the platform that helps gets exposure. Build followers and maintain loyalty. This is success in a nutshell.
Categorize what you wish to follow and what you wish to contribute to.
Seek out customers. Not just your customers. Follow there tweets. Get to know their trends. Build resources.
Customize your presence. Logo and background image. This is more important than you first realize.
Have a link to your website too.
These are the beginning steps to a successful Twitter presence.
This Social Media Today article/post was inspiration for my post.