that "something special"

Challenge
Create content that stands out. Blogs, news, videos distribute content.
Content must have that "something special" to get noticed.

That "something special" is high-value, interactive content.

It's content that:

• Incorporates dynamic elements such as videos, animations, and image carosels.
• Involves the participation or feedback of the end user.
• Engages the viewer by giving them a role to play in the unfolding story.

Brands are leveraging the power of interactive content. They are telling their story.

One of there interactive approaches is the e-magazine (interactive magazine). This way, cool features are shared. The latest news is published. The users get a great feel of the brands presence.

instagram use

I came across this post on socialmediaexaminer.com which gives a great overview of Instagram marketing.

Most people would probably think of Instagram as a personal platform. The home of the selfie. But the post points out that this platform goes much deeper. Visual content is huge. There have many articles posted on visual influence. You've probably read several yourself. Stories are fortified with pictures.

One item I learned from the article I mentioned earlier, is that Instagram is used to create visual content for other sites. Instagram engagement is detailed by Jenn Herman in a podcast that is very helpful. People can be reached better with Instagram. You'll learn profile optimization and strategic hashtag use. You can use as many as 30 hashtags per post! Keep in mind created images, as popularity is gaining.

many filters to choose from on Instagram

Exploring Instagram is fun and a neat learning experience. Make the time to get more familiar.

create customer reach

Brainstorming sessions point to a simple reality: The mobile and social Web has changed how companies interact with customers. The "look-ahead" conversation can risk missing the important, engaging business opportunities. The risk is being to cautious.

The mobile Internet is powerful. Businesses can reach customers at the ultimate decision point - shopping, buying, installing, using, fixing, criticizing, or bragging about your product.

Is this a leap into the unknown? It isn't if you make a lasting impact.

Think like a customer. 

Focus on the customer conversation to ignite the spark of possibilities. What used to be optional social features are no longer optional. Share activity and locations to better recognize customer engagement. Be part of the product experience to think more like a customer. Get a sense of positive and negative sentiments. See the opportunity to provide your influence by responding to relevant social network comments and customer reviews.

Deliver the messages that motivate your commitment to your product. This fortifies your customers' commitment as well.

2015 chevy ss sedan

This car will be equipped with a six-speed manual transmission. At 415 HP.... not bad. The SS has unibody construction and is in sync with the NASCAR Sprint Cup Series. 6000 rpm redline, a packed family boat. Here's the review from Car and Driver. Motor Trend broke the story on the SS Sedan getting magnetic ride control.

Chevy is definitely showing a positive element of leadership. They shifted their thinking to meet a challenge with this car. In your business can you recognize when a shift is needed? What if your holding back aspects of certain products? Can you use marketing attributes from other products for another line of products? Chevrolet has done this by using Camaro traits in the SS Sedan.

The initial reaction is positive. Don't overlook what you already have.

mclaren 650 S

The McLaren 650 S gets a makeover. New add-ons. New paint (changes color in direct sunlight) to spellbind the viewer. New, new, new.
Ideas are still in production..... so much that the car's tour will create data from consumers. This information will be used to make the finished product. How's that for innovation?

Wonder what a make-over will do to your business? New paint. New interior. New style.

Look at your surroundings. Make choices that you (and your customers) can live with. I've been amazed at what a little renovation will do. Compare looks. Storyboard a little. Think a little.

Look at your Social Media platforms. Twitter has a new look, which I haven't used.... yet. Imagine.

The new concepts you come up with will amaze you.

McLaren Story found on the needs.com from AutoGuide.com

direct marketing

Direct marketing is a better brand building tool than conventional brand image ads. Focus on brand reality, because there is no substitute! Brand has power. Brand has status.

Make a brand to increase sales. A brand personality needs worked out!

Therefore, think of brands as people. Opinions are formed with information. Interaction creates more information. This creates more reality - brand reality.

This information creates a conversation for your brand. There is a message in the conversation and this conversation gets passed around. This word-of-mouth approach takes more time and is best in the long run. Your story, created by your customers, needs advertised.

Direct marketing by definition involves a company interacting with its customers. Direct marketing is a powerful brand building tool. Brands built this way really deliver.

Following a strategy which interacts with customers drives sales increases.

A marketer's concentration should focus on the reality of their brand and ways to communicate that attribute to the widest possible audience.

Direct marketing and brand reality are "peas and carrots" that create brand value.

Increase your sales (or following, friends, etc.) and boost your brand value with direct marketing.

social discovery

Amazon believes social discovery is the most important aspect of social commerce. They have strived to garner crowd-sourced product information. That's it. A model for success.

A post from internetretailer.com has very good information describing what Amazon does to generate customer engagement. Amazon has incorporated social elements into its own site. This makes it easy for shoppers to share product information with their friends on social media.

Amazon's posts are almost exclsively promotional. They have set out to make the shopping very personal and succeeded.

 

Social Media and Public Relations

The Social Meida Marketing Book