five human factors

 Ever think of the times we face? Most brands, at this point in time, probably don't. Or some might decide, or have decided, to wait for the times to get better. Growth is what we all want. However it is not what we all get. Too bad. But we must realize we have to go out and get it. Ask, "How do we attract more buyers?"

Let's look at the human factor. This is the topic that Mark Di Somma wrote about on The five factors are:

  1. Inspiration
  2. Familiarity
  3. Rituals, habits, and rewards
  4. Local
  5. Bargains
These insights are applied.

  1. Give people a refreshed sense of hope
  2. Raise their pulse
  3. Give them more of what they choose you for
  4. Suggest new things, suggest new ways
  5. Give them new things they want to value
  6. Act responsibly
  7. Belong
  8. Give buyers what they deserve
  9. Encourage buyers to think ahead
  10. Acknowledge effort
Be proactive, familiar, and valuable. Keep consumers in touch with what you offer.