Build Your Pipeline To Handle the Flood of Data and Content Headed Our Way | @scoopit http://t.co/74a3rE1b0b #bigdata #contentWe are consuming the content like never before. That's good! But are we putting it to use? What about my brand? How can it benefit?
— Mike Bertelsen (@mikebertelsen) April 3, 2014
Produce content for your brand. Put that content content on Social Media. There! But that's just the beginning of the process. Connect with people in the industry. That's a good place to start. Build your list of influencers. Start with Appinions to identify influencers. This also measures your impact.
Mark Schaefer presented these helpful parameters for standing out in the crowd:
"Power comes from content that moves."
Get a handle on the content that engages readers for brands. Entertaining your audience can't be overlooked. Look for content that includes RITE as well. Keywords are key! Use them to drive other industry content to you.