brian johnson of ac/dc

Brian Johnson, lead singer of the rock band AC/DC, is a car and racing enthusiast. He even has his own TV show. It's called "Cars That Rock" on Quest Freeview.

Here's Brian showing of the 1965 Lola T-70 Mach 1 from May 2014.
This was Brian's first venture into hosting a TV series. Quite refreshing to see a rock superstar tell us about something different. Brian has said there is a connection between rocking and racing. The venues are extremely exciting and the atmosphere is really super-charged. He's right.

 By the way, Brian did say he will tour with the band later this year.

mclaren 650 S

The McLaren 650 S gets a makeover. New add-ons. New paint (changes color in direct sunlight) to spellbind the viewer. New, new, new.
Ideas are still in production..... so much that the car's tour will create data from consumers. This information will be used to make the finished product. How's that for innovation?

Wonder what a make-over will do to your business? New paint. New interior. New style.

Look at your surroundings. Make choices that you (and your customers) can live with. I've been amazed at what a little renovation will do. Compare looks. Storyboard a little. Think a little.

Look at your Social Media platforms. Twitter has a new look, which I haven't used.... yet. Imagine.

The new concepts you come up with will amaze you.

McLaren Story found on the needs.com from AutoGuide.com

pandora's contribution

Drake Baer put together a piece that really interested me. It's about Pandora, and what they've done to frankly change the music industry. Pandora is now the infrastructure for 100,000 artists. 2011 was a big year for Pandora... that's when they really took off.

From the artist's point-of-view, getting the music heard is key. That's it. But that is where all the innovative effort pays off.

Your music gets a "thumbs up". People have expressed a liking and/or an interest in it.

 

RASCALS LIVE - MOLINE IL

That's a place to start. Pandora has taught engagement with an audience. They're getting into the mapping environment. They are taking their product to a new level.

Bands take note. Get on you social platform and create maps of where you've been playing. This means promotion for your product. This will give your fans the knowledge of where you've been.  This is a good place to start. This produces a promotion pipe. This builds your brand.

BRAND STRATEGY AND SUCCESS

2014: content marketing ebooks

Good references for best practices.
11 Must Read eBooks to Get Content Marketing Smart for 2014

Post from toprankblog

Integrate content search and marketing. Help brands to connect. Thought leaders. Influencers.

content marketing: 2014

One item: spend money on blogging. Product identity can be helped by blogging.
5 Content Marketing Trends & Predictions for 2014 

Social media, newletters and blogs will be the top content distributors.
Use social media to increase customer engagement and interaction.
More traffic comes from mobile devices.

starbucks' mobile payments

Good news for small business. The platform works. Starbucks did the testing.

Why Starbucks' Mobile Payment Success Is Good News for You

Link to the inc.com story:

http://www.inc.com/francesca-fenzi/starbucks-and-square-the-perfect-partnership.html/

+Starbucks Coffee
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books on content marketing

Learn what content marketing is. Content development to sell products.

Books On Content Marketing: Seven Good Choices

Link to the story:

http://smallbiztrends.com/2013/05/content-marketing-books.html

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the new triberr

A new layout. New profile banners. Free members can post 14 items every 7 days.
Link to the New Triberr Information.

product-category promotion

B2B Social Media Marketing: When to Risk Promoting the Competitionow.ly/jtyKe
— John Sparks ツ (@IAmJohnSparks) March 28, 2013

 Write the copy carefully. Research the potential consumers of the information you are sending out. Transform those consumers into value.

content marketing for brand and distribution

Explore all the available distribution channels. Leave nothing to chance.