no more 'imported from detroit'

According to a story on the Wall Street Journal blog, the introduction of the new 200 sedan will not have the "Imported from Detroit" tagline. That tagline was made famous during a Super Bowl ad in 2011. Here's the new commercial I call "Blood, Sweat, and Gears". Chrysler has really dug down to advertise its American roots. Will this pay off now that the new ad campaign took off on Saturday the 7th for the 200? The family-sedan market is very competitive.