no more 'imported from detroit'

According to a story on the Wall Street Journal blog, the introduction of the new 200 sedan will not have the "Imported from Detroit" tagline. That tagline was made famous during a Super Bowl ad in 2011. Here's the new commercial I call "Blood, Sweat, and Gears". Chrysler has really dug down to advertise its American roots. Will this pay off now that the new ad campaign took off on Saturday the 7th for the 200? The family-sedan market is very competitive.

jeep's u.s. sales increased

Chrysler announced today that Jeep sales set a monthly record at 59,754 units. For six months in-a-row sales have now advanced by 30 percent or more. Impressive. Automotive News post via theneeds.com

Chrysler projects the April SAAR to come in at 16.3 million, including medium and heavy-duty trucks.

The increase in sales had to be helped by the Jeep Super Bowl commercial featuring Oprah Winfry. The Jeep Cherokee was redesigned.

top 5 supercar commercials

These commercials are awesome. What can you take from them for your own advertising ideas? The road and nature. Being on the road is freedom for many. The open road beckons. These cars give the impression you can go through obstacles. And it doesn't hurt to get a little dirty. PUBLISHED August 12, 2012