no more 'imported from detroit'

According to a story on the Wall Street Journal blog, the introduction of the new 200 sedan will not have the "Imported from Detroit" tagline. That tagline was made famous during a Super Bowl ad in 2011. Here's the new commercial I call "Blood, Sweat, and Gears". Chrysler has really dug down to advertise its American roots. Will this pay off now that the new ad campaign took off on Saturday the 7th for the 200? The family-sedan market is very competitive.

big data strategy

Data is being created at a rapid rate. Big data and marketing are becoming more and more connected. Have you ever thought of ways to help that connection help you?

Here are 3:

• Social media feeds
• Website data
• Search trends

An article from Katie Thomas was inspiration for this post.

Link to her post on big data and marketing strategy.

90% of the world's big data has been created in the last two years.
Ask yourself what you should be concentrating on.