your blog: set up the hatchery

The home base. The place to start. Building influence. Your own place.

blogs are the content hatchery

These are resons why you should set up your blog. This component is the nucleus to good communication.  We need interaction. We need comprehensive branding techniques. A blog is the key to building a better brand, better product, a better outlet to the outside world where the customer drives the system.

Customer intimacy from salesforce.com

Your blog content is the hatchery for ads, press releases, and resources. The use of social media gives you marketing power. You might wonder where you can go from the blog.

Check this out from Jeff Bullas regarding the Old Spice ad campaign.

Don't be intimidated by the numbers. Jeff's
 blog post is an excellent resource for those needing an example for "where to begin" ideas. Blogs are content generators. Think sharing and searching when creating a blog post.

Spread your message.

the cordial exchange

The customer influence has been around for as long as there have been customers. The evolution of the customer exchange has progressed at a rapid rate. That could very well be the understatement of the century! I know that. Social media has elevated the entire customer experience. It has elevated the merchants experience too. The notion that brands can get by with unresponsive service is gone.

Social media has enabled marketers to "take back" their brands and put into motion the criteria in understanding and reaching out to their customers. One important item is achieve this is social infrastructure. Through your social infrastructure the social exchange can develop.

Patrick Salyer, CEO of Gigya, wrote a guest post for forbes.com, addressing this topic.

Social does not mean marketers have to give up control.

Brigham Young University has advanced their sports teams social presence in a new and innovative way that allows fans to log in to grow the fan network. One visualization shows the fan/user network from around the world.

How BYU is Scoring a Touchdown in College Sports

BYU and other colleges have stayed ahead of the digital curve by creating a fan/team interaction.

6 endorsed ways to improve marketing

Enhance your video marketing. Shine the light on others in the community.

6 Expert-Endorsed Ways to Improve Your Marketing TODAY

Link to the story:

http://blog.hubspot.com/expert-ways-to-improve-your-marketing-today

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