that "something special"

Challenge
Create content that stands out. Blogs, news, videos distribute content.
Content must have that "something special" to get noticed.

That "something special" is high-value, interactive content.

It's content that:

• Incorporates dynamic elements such as videos, animations, and image carosels.
• Involves the participation or feedback of the end user.
• Engages the viewer by giving them a role to play in the unfolding story.

Brands are leveraging the power of interactive content. They are telling their story.

One of there interactive approaches is the e-magazine (interactive magazine). This way, cool features are shared. The latest news is published. The users get a great feel of the brands presence.

converged media

Integration of earned, paid and owned media is a must for successful coverage.
Display earned media on owned sites.
Push content that adds value.

This hootsuite post by Michael Brito was inspiration for my post.