that "something special"

Challenge
Create content that stands out. Blogs, news, videos distribute content.
Content must have that "something special" to get noticed.

That "something special" is high-value, interactive content.

It's content that:

• Incorporates dynamic elements such as videos, animations, and image carosels.
• Involves the participation or feedback of the end user.
• Engages the viewer by giving them a role to play in the unfolding story.

Brands are leveraging the power of interactive content. They are telling their story.

One of there interactive approaches is the e-magazine (interactive magazine). This way, cool features are shared. The latest news is published. The users get a great feel of the brands presence.

social stats 2013

Jesse Wojdylo published a post on his blog that gives his predictions for social media platforms in 2014.

Some highlights:

• Engagement tougher on Facebook
• Twitter has the most growth potential
• Big growth for Snapchat
• Local business using Google+ more for Google Maps
• Instagram to grow with certain demographic groups like Stay at Home Moms
• Ad campaigns will use Vine ..... a lot
• Reddit will dominate news and entertainment info
• Pinterest about the same
• LinkedIn shows more B2B opportunities - author promises to use it more... so do I
•  Yahoo! Social Network to come into play ... a big player in entertainment

One item to focus on: content with copywriting. Also visual content. Here's to a great 2014.
Extend your reach in the social media platforms you're comfortable with. My recommendation are strive to gain Google+ followers and Twitter followers.

Contact Jesse: jwojdylo@gmail.com

product-category promotion

B2B Social Media Marketing: When to Risk Promoting the Competitionow.ly/jtyKe
— John Sparks ツ (@IAmJohnSparks) March 28, 2013

 Write the copy carefully. Research the potential consumers of the information you are sending out. Transform those consumers into value.