create customer reach

Brainstorming sessions point to a simple reality: The mobile and social Web has changed how companies interact with customers. The "look-ahead" conversation can risk missing the important, engaging business opportunities. The risk is being to cautious.

The mobile Internet is powerful. Businesses can reach customers at the ultimate decision point - shopping, buying, installing, using, fixing, criticizing, or bragging about your product.

Is this a leap into the unknown? It isn't if you make a lasting impact.

Think like a customer. 

Focus on the customer conversation to ignite the spark of possibilities. What used to be optional social features are no longer optional. Share activity and locations to better recognize customer engagement. Be part of the product experience to think more like a customer. Get a sense of positive and negative sentiments. See the opportunity to provide your influence by responding to relevant social network comments and customer reviews.

Deliver the messages that motivate your commitment to your product. This fortifies your customers' commitment as well.

networking with influencers

The Influencer is important. A term, that perhaps is overused, but nonetheless, is here to stay. We know who they are. You may be one yourself. That's good. We like goodness. And we need to cultivate goodness, so therefore cultivate the Influencers.

We must form the connection. That's not difficult. We first follow an Influencer on a Social Media platform. That's simple enough. However what happens after that and then after that is key.

Pay attention what Influencers are doing. They generally blog. Read their blogs frequently. Comment on their blogs. Tweet their blog posts. Give them credit by using their Twitter handle. This often times can be done easily, but you'll find from time-to-time that their Twitter info is not available on their blog. This makes a difference if you are not following them, as you'll find out. That' ok... do a search later. I do not always use Twitter handles when tweeting. I have been getting better lately.

Retweet what they have tweeted. This is natural if a post of their has motivated you.

You may e-mail them to ask if you can contribute or if they would follow you on Social Media. This is a good way to tell them why you like their content and how they have influenced you.

The big item is paying attention. Pay close attention to their craft and what they have achieved. This will influence you and help you with your business and career. Make networking an important part of your Social Media strategy.

Here is my Influencer Page on this blog.