big data and content

Big data has impacted virtually everything when it comes to content. Remember that Big Data is an umbrella term used by practically everyone who uses it. Big Data is easy to define if used from a purely technical standpoint. Whether we agree on the definition of Big Data or not isn't really important. What needs to be focused on is the use of Big Data.

The bond between Big Data and content is growing.... and growing stronger. The explosion of data needs to be turned into information and content. As we find growth in Big Data, we soon realize that we are contributing to Big Data! How's that for results?

Should we take a step back and analyze this perspective? Most likely. What most want is to turn Big Data into revenue. Easier said than done. We need to focus on the benefits and less on technology. Translated: create value.

Use Big Data to fulfill business goals. This includes marketing. Your goal: turn the raw data into actionable information. Pay attention to how Big Data is used in content management, social business, and marketing.

data collecting

With the help of social networks, potential customers are providing valuable information marketers can use to attract business. Customer retention is also helped with this method. Campaigns can be developed that better align with the consumers' interests.

Resource article from business2community.com

Businesses need to communicate with consumers on how their information will be used.

"Social login enables users to create accounts and sign in to websites and mobile apps using their existing social profiles, which facilitates an easier registration and login process while giving businesses an opportunity to capture permission-based social data on their customers."

From the venturebeat.com article 

The post asks if Pinterest and Google will take on Facebook dominance.

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

It’s important to let consumers know what they can expect after authenticating their social identity on your website or mobile app.
Read more at http://www.business2community.com/social-data/3-rules-for-collecting-and-managing-social-data-0583260#b1pyGWVz6HhCsuOP.99

in-image

                                                              

Engagement. A challenge. What can better engagement gives brands? Plenty. How is engagement taken to a new, higher level? That's where the creative community comes in. The creative community is usually open to new, dynamic formats. This is meaningless to brands without delivery to scale.

Engagement has received a profound impact from contextually-related ads on images. Attention is focused on them. These ads have proven better than standard banner ads. New channels are created for advertisers and monetization is created for publishers.

Images need to be understood. Research over the last five years has shown that images are a powerful way to advertise. Have we always doubted that? Apparently so. Even when we have been bombarded with images our whole lives. Perhaps it's putting the image category, as I'll call it, into the online experience.

Technology has come a long way. There are about 5 trillion images online. While not all of them are suitable for advertising, the sheer volume has got to help the contextually relevant ad campaign. To first categorize images, we must first know what images are all about.

There are three basic image "meanings":

• COMPUTER VISION. For purposes of in-image advertising, programmatic image recognition has so far been geared toward automobile i.d., skin detection and facial recognition.
• SEMANTIC ANALYSIS. Information about photos can be identified through meta data.
• HUMAN CLASSIFICATION. Review and enter information about photos.

In-image ads can be served as display overlays or embedded links.

• DISPLAY OVERLAY. Serve a relevant ad during the time a viewer's attention is focused on the ad.

• EMBEDDED LINKS. Embedded links within images can convey more information about a photo and send people to the marketer's site.

Examples of both are at the top of this post.

 Understand with this kind of advertising, there are creative and targeting strategies to consider. Concentrate on engaging the target audience. This will make the experience more consumer relevant.

big data strategy

Data is being created at a rapid rate. Big data and marketing are becoming more and more connected. Have you ever thought of ways to help that connection help you?

Here are 3:

• Social media feeds
• Website data
• Search trends

An article from Katie Thomas was inspiration for this post.

Link to her post on big data and marketing strategy.

90% of the world's big data has been created in the last two years.
Ask yourself what you should be concentrating on.

intel and the data center

The data center have had great pressure put on them with cloud computing. This is forcing organizations to handle new workloads. Intel execs on July 22nd addressed this issue.

Link to the story from eWEEK

To help run better on Intel infrastructure.

The dateThe rise of cloud computing and the massive number of devices connecting to the Internet put great pressure on data centers - See more at: http://www.eweek.com/servers/slideshows/intel-outlines-its-strategy-for-re-architecting-the-data-center/?kc=EWKNLCLD08012013STR1&dni=71398284&rni=24090335#sthash.gPsu7ojC.dpuf

The rise of cloud computing and the massive number of devices connecting to the Internet put great pressure on data centers - See more at: http://www.eweek.com/servers/slideshows/intel-outlines-its-strategy-for-re-architecting-the-data-center/?kc=EWKNLCLD08012013STR1&dni=71398284&rni=24090335#sthash.gPsu7ojC.dpuf

 The rise of cloud computing and the massive number of devices connecting to the Internet put great pressure on data centers - See more at: http://www.eweek.com/servers/slideshows/intel-outlines-its-strategy-for-re-architecting-the-data-center/?kc=EWKNLCLD08012013STR1&dni=71398284&rni=24090335#sthash.gPsu7ojC.dpuf