dove's real beauty

Measured to see success.

Dove's Real Beauty 'Sketches' Really the Most Viral Ad Ever? - Ad Age Mobile
http://m.adage.com/article?articleSection=digital&articleSectionName=Digital&articleid=http%3A%2F%2Fadage.com%2Fdigital%2Farticle%3Farticle_id%3D241792

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integrate socialmedia

Public relations must move from push to pull.

A Powerful Integrated Social Media And Communications Strategy | The @Steveology Blog

Link to story:

http://stevefarnsworth.wordpress.com/2011/09/03/creating-a-powerful-integrated-social-media-and-communications-strategy/

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keyword targeting and twitter

Advertisers deliver the message. Can advertising deliver a winning situation that increases the value of your message?

Keyword targeting is a campaign in online advertising. The option to target your ads based on geography or user demos has been around.

Twitter now offers advertisers to target users based on keywords used in previous tweets. This will aid in "getting the word out" to those who have expressed interest through their own tweets.

The result: more followers, more clients, and more development. 

books on content marketing

Learn what content marketing is. Content development to sell products.

Books On Content Marketing: Seven Good Choices

Link to the story:

http://smallbiztrends.com/2013/05/content-marketing-books.html

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