The goal of the social media effort is drive traffic back to your website. We want to convert vists into leads and leads into customers. Measure the number of click throughs from each social media source. Market perception is measured by brand sentiment mentions on social media. Be sure to track the mentions.
The mobility of content of online communities is measured by the times content is shared.
Audience tracking includes:
- Facebook post likes and shares
- Tweets directly from content
- Retweets
- YouTube likes, shares, and embeds
- Pinterest repins
- LinkedIn post likes and shares
The online community measurement is important because it shows brand reach and awareness.
Remember the 4 social media metrics:
- Increase in community membership
- Content mobility and engagement
- Market perception
- Social conversions
Concentrate on reaching the correct audience.
