social media power

Link to the story:
http://blog.blogcatalog.com/2013/staying-sane-while-you-unleash-the-power-of-social-media/
Concentrating on the hub strategy.

Sent from my iPhone

google news guidelines

Google News has set some new guidelines. They do not want their service to be used as a sales tool for marketers promoting and selling products. It is not a marketing driven service. They want to uphold the basic principles of journalism.

The main guidelines Google News will use are:

• News Content
• Journalistic Standards
• Authority
• Accountability
• Readability

With these in mind, our writing should contain these attributes. Sometimes we have to reset our purpose to better communicate our message.

Google News Publisher Help

a guide to creating content

Use an outline. Clean up the transcripts so your content is concise. Create content on a regular basis.

How To Easily Produce Multimedia Content: A Behind The Scenes Step-By-Step Guide

Link to the story:http://www.verticalmeasures.com/content/how-to-easily-produce-multimedia-content-a-behind-the-scenes-step-by-step-guide/

---
Sent from Zite, available for free in the App Store.

Sent from my iPhone

product-category promotion

B2B Social Media Marketing: When to Risk Promoting the Competitionow.ly/jtyKe
— John Sparks ツ (@IAmJohnSparks) March 28, 2013

 Write the copy carefully. Research the potential consumers of the information you are sending out. Transform those consumers into value.

content is truly everywhere

.@ashletate dropping knowledge on #leancontent with @seomoz's experiences twitter.com/iseff/status/3…
— Ian Sefferman (@iseff) March 28, 2013

It's up to us to separate the gems from the fool's gold. This helps to develop relationships and a company culture.