1776media

12.31.2013

social stats 2013

Jesse Wojdylo published a post on his blog that gives his predictions for social media platforms in 2014.

Some highlights:

Engagement tougher on Facebook
Twitter has the most growth potential
Big growth for Snapchat
Local business using Google+ more for Google Maps
Instagram to grow with certain demographic groups like Stay at Home Moms
Ad campaigns will use Vine ..... a lot
Reddit will dominate news and entertainment info
Pinterest about the same
LinkedIn shows more B2B opportunities - author promises to use it more... so do I
Yahoo! Social Network to come into play ... a big player in entertainment

One item to focus on: content with copywriting. Also visual content. Here's to a great 2014.
Extend your reach in the social media platforms you're comfortable with. My recommendation are strive to gain Google+ followers and Twitter followers.

Contact Jesse: jwojdylo@gmail.com

2013 trends and events

A look back at 2013.

12.30.2013

google+, content and seo

Not just another social network. Google+ now has the second most highest number of monthly users, next to Facebook. Do not lump Google+ into "just another social network" category. First, it is backed by a giant search engine. Google+ is topping the list of social media changes for 2014. It is good for social networking and is vital to improve a business online presence. That brings us to online marketing. Finding that perfect fit is a challenge, but Google+ is a big help in this area. Create good content. I feel if we do this, the Google + "system" will find us. Increasing our page rank is the object of attention these days. Attraction for new visitors is a priority with many. Simply update your content on a regular basis. By updating regularly you will help search engine crawl to your blog and therefore it will help attract new visitors.

12.28.2013

name lab results

I did the name lab on http://t.co/vIuVmdse7K #BreakingBadMarathon pic.twitter.com/8dVt4XDJ5j
— Mike Bertelsen (@mikebertelsen) December 29, 2013

12.19.2013

social media reach

Your social meida footprint: fans/followers. Fans are a "reach" which translates into the number of people you can reach when all your posts are seen by all your fans. You target along their extended networks.

Networks are fast-paced. The reach is expected to go down! Not all your followers see your updates. Metrics from different networks will give you the data you need to see who you are reaching.

Metrics to consider:

Organic impressions [Facebook impressions]
Google+ Followers [Potential Reach on Google+]
Twitter Followers [Potential Reach on Twitter]
Twitter Reach [ Via Twitter Analytics]

This way you can find your brand reach and make meaning from Big Data.
Marketing strategies should be measured. Measuring social media is trciky, with no one particular way of doing it. Consider that. Consider to create your own system.

Concentrate on what matters.

Page Organic Reach [Facebook Insights]

Post Organic Reach [Facebook Insights]

Organic Impressions [Facebook Insights]

Post Organic Impressions [Facebook Insights]

Google+ Followers [Potential Reach on Google+]

Twitter Followers [Potential Reach on Twitter]

Twitter Reach [Via Twitter Analytics]

LinkedIn Page Impressions [LinkedIn Company Insights]

YouTube Views [YouTube Analytics]

Pinterest Reach [ Pinterest Web Analytics]*