5 ambassadorship lessons

Jaguar's story is one of age. It's your story and my story. More on that later.

When I was a kid, back in the late 60's, I'd seen about five Jaguars. Of course that was the muscle car era. I had ridden in several of those, much to my delight. When I'd looked at a Jaguar, it caught my eye. It was different. It was unique.

 I, to this day, have not ridden or driven a Jaguar. I'd ridden in several muscle cars and was delighted. I went on to own three. The innovation was special and it still is. However, I haven't "clumped" innovation into one big category, even when it comes to cars.

To me, Jaguar's innovation is different. Maybe it's Europe. Certainly the advertising has made the difference. This difference has been over many years. The product has lived up to the billing. You might be thinking that I'll never own a Jaguar. I'm thinking that now. But I can still admire the brand.

The Jaguar brand has given us many lessons in promotion and admiration. They create the content. Their recent content creation is the Jaguar XE. The car is elegant and fun. Know the experience better by following the #FEELXE hashtag.

Through the years Jaguar has made their brand "knowable" to many throughout the world. They did this by making their story my story. Now my Jaguar story isn't the same story as an owner, but I have a story just the same.

They did this by ambassadorship. And we can learn 5 items from this to promote our brand:

1. Make people feel special. Make your customers feel fan special. Produce content that is sharable. Give something that is worth remembering.
2. Keep your friends close. To be successful in influence marketing groom the relationship with your online customers and prospects.
3. Conversations are everything. Jaguar keeps the conversation moving. They respond, thank, and share.
4. Give them something to talk about. And we talk about it.
5. Listen to your fans. Yes, a conversation overload.

Jaguar's effort is impressive for sure.

12 business strategy failures

Adopting a business strategy is great. The key to this success is adopting the correct business strategy. To simply try a strategy on for size often doesn't succeed.

Here are 12 reasons for top business strategy failures:

1. Not understanding what a strategy is.
2. Focusing on results first, not focusing on the strategy.
3. Just going through the motions of developing a strategy plan.
4. Not being passionate about the strategy.
5. Not understanding the target audience.
6. Not understanding the environment.
7. Not recognizing market trends.
8. Overestimating the capacity of the business.
9. Not having a clear focus on a powerful, value proposition.
10. Lack of broad involvement.
11. Resisting change.
12. Having the wrong people in leadership roles.

Focus on the knowledge of the topic. When change happens quickly, opportunities once presented can vanish fast. Keep your options open.

Strategy-Keys.com was the source for this entry.

autonomous drive

Nissan GTR

Automated lane controls and highway traffic management systems. These two items are part of the autonomous drive systems. These technologies are to enhance road safety and driving conditions.

Nissan president and CEO stated in a press conference that these two technologies will be available by the end of 2016. He went on to say that 1.5 million Nissan vehicles will be connected by that time.

Nissan has put the auto industry on notice they will take a leadership role in vehicle automation. Nissan's approach is different than Google's self-driving car concept. With Nissan, the driver remains in control rather than with non-human intervention technology.  

Entry sources: CIO Journal and theneeds.com/work

re-refined oil

The future of motor oil may already be here. With the push for America to be less dependent on foreign sources of oil and to help with a cleaner, safer environment, Universal Lubricants has developed the re-refined motor oil system.

Universal Lubricants Refinery

A non-renewable resource is now renewable. The old motor oil is collected and the re-refining process removes worn-out additives and other impurities to leave a clear, high-based Group base II oil. New additives are introduced to create the Eco Ultra products.

This improves engine performance and is better for our environment.

In November of 2013 the results were released on the use of Eco Ultra Motor Oil in Las Vegas taxi cabs. The 150,000 mile test showed improved wear protection.

You may wish to consider using Eco Ultra in your vehicle.

Buy Eco Ultra on Amazon.

how to handle a blowout

With the summer driving season underway, we'll most likely be on the road more. First, check your tire tire pressure and tread on your tires. Prevention is the best medicine.

Keep these 5 procedures in mind:

1. Gradually release your foot from the accelerator.
2. Correct your steering.
3. Pull over to the side of the road.
4. Change your tire.
5. Get a full-size tire. 

This video is from esurance, a leading car insurance provider.